Comments on: Google Adwords And The Lost Art Of Copywriting http://www.searchenginejournal.com/google-adwords-and-the-lost-art-of-copywritingn/897/ Tue, 14 Feb 2012 17:43:21 +0000 hourly 1 http://wordpress.org/?v= By: online poker http://www.searchenginejournal.com/google-adwords-and-the-lost-art-of-copywritingn/897/comment-page-1/#comment-34746 online poker Mon, 17 Jan 2005 02:46:55 +0000 http://www.searchenginejournal.com/?p=897#comment-34746 I love this site, so thank you I love this site, so thank you

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]]> By: Jewelry http://www.searchenginejournal.com/google-adwords-and-the-lost-art-of-copywritingn/897/comment-page-1/#comment-22223 Jewelry Tue, 21 Dec 2004 03:48:03 +0000 http://www.searchenginejournal.com/?p=897#comment-22223 Just wanted to say hi, thanks and bye Just wanted to say hi, thanks and bye

]]> By: Itai Levitan http://www.searchenginejournal.com/google-adwords-and-the-lost-art-of-copywritingn/897/comment-page-1/#comment-1978 Itai Levitan Thu, 07 Oct 2004 00:38:03 +0000 http://www.searchenginejournal.com/?p=897#comment-1978 One major problem is that most advertisers don't even know which copy on which PPC ad is performing better since they do not measure conversions. Many just look at impressions and CTR without investigating if the ad made a sale. One of my clients was spending over $4000/month on Google AdWords and Overture, bidding all over the place and across "the" most popular terms. He had no idea about ROI and could only guess if the copies of his ads are good or not. I agree with the principle of that article and can add that there are many more things to do in order to manage a competitive PPC campaign. Making visitors land on a specific landing page is also very important. The basic thing to do is - MEASURE. Most of the small PPC advertisers don't have the time or skill to do that well. Itai EasyNet http://www.ez-net.co.il English version: http://www.ez-net.co.il/index_eng.asp One major problem is that most advertisers don’t even know which copy on which PPC ad is performing better since they do not measure conversions. Many just look at impressions and CTR without investigating if the ad made a sale.

One of my clients was spending over $4000/month on Google AdWords and Overture, bidding all over the place and across “the” most popular terms. He had no idea about ROI and could only guess if the copies of his ads are good or not.

I agree with the principle of that article and can add that there are many more things to do in order to manage a competitive PPC campaign. Making visitors land on a specific landing page is also very important. The basic thing to do is – MEASURE. Most of the small PPC advertisers don’t have the time or skill to do that well.

Itai
EasyNet
http://www.ez-net.co.il
English version: http://www.ez-net.co.il/index_eng.asp

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