Comments on: Google AdWords and ASCII Art : 50% Increase in Click Thrus http://www.searchenginejournal.com/google-adwords-and-ascii-art-50-increase-in-click-thrus/6721/ Latest Search Engine News from the Search Engine Journal Sat, 20 Mar 2010 16:53:28 -0500 http://wordpress.org/?v=abc hourly 1 By: jeanv http://www.searchenginejournal.com/google-adwords-and-ascii-art-50-increase-in-click-thrus/6721/comment-page-1/#comment-1075456 jeanv Wed, 23 Apr 2008 11:09:15 +0000 http://www.searchenginejournal.com/google-adwords-and-ascii-art-50-increase-in-click-thrus/6721/#comment-1075456 hi, i have tried that on my website and actually it works... i don't know how long, but it works, have a look at my test (in frenc): http://www.google-live.fr/adwords/ameliorer-rapidement-son-ctr-avec-des-annonces-ascii/ hi, i have tried that on my website and actually it works… i don’t know how long, but it works, have a look at my test (in frenc): http://www.google-live.fr/adwords/ameliorer-rapidement-son-ctr-avec-des-annonces-ascii/

]]> By: Malte Landwehr http://www.searchenginejournal.com/google-adwords-and-ascii-art-50-increase-in-click-thrus/6721/comment-page-1/#comment-1075299 Malte Landwehr Mon, 21 Apr 2008 13:36:23 +0000 http://www.searchenginejournal.com/google-adwords-and-ascii-art-50-increase-in-click-thrus/6721/#comment-1075299 I still don't understand what kind of ASCII is allowed and what not. Is there any guideline what is tolerated by Google and what is not? I still don’t understand what kind of ASCII is allowed and what not.
Is there any guideline what is tolerated by Google and what is not?

]]> By: blue star web design tipperary ireland http://www.searchenginejournal.com/google-adwords-and-ascii-art-50-increase-in-click-thrus/6721/comment-page-1/#comment-1075260 blue star web design tipperary ireland Sun, 20 Apr 2008 13:29:45 +0000 http://www.searchenginejournal.com/google-adwords-and-ascii-art-50-increase-in-click-thrus/6721/#comment-1075260 ASCII art...ah..of a nearly lost artform! it is nice to see it re-appearing...retro is always nice! ASCII art…ah..of a nearly lost artform! it is nice to see it re-appearing…retro is always nice!

]]> By: Sascha http://www.searchenginejournal.com/google-adwords-and-ascii-art-50-increase-in-click-thrus/6721/comment-page-1/#comment-1074954 Sascha Fri, 18 Apr 2008 06:51:40 +0000 http://www.searchenginejournal.com/google-adwords-and-ascii-art-50-increase-in-click-thrus/6721/#comment-1074954 What happened with the conversion rates? Did they also increase? What happened with the conversion rates? Did they also increase?

]]> By: Hiro Nakamura http://www.searchenginejournal.com/google-adwords-and-ascii-art-50-increase-in-click-thrus/6721/comment-page-1/#comment-1074948 Hiro Nakamura Fri, 18 Apr 2008 05:00:52 +0000 http://www.searchenginejournal.com/google-adwords-and-ascii-art-50-increase-in-click-thrus/6721/#comment-1074948 Funny idea! I seem to be able to apply this fact elsewhere. Funny idea! I seem to be able to apply this fact elsewhere.

]]> By: Justin Dean http://www.searchenginejournal.com/google-adwords-and-ascii-art-50-increase-in-click-thrus/6721/comment-page-1/#comment-1074929 Justin Dean Fri, 18 Apr 2008 01:21:13 +0000 http://www.searchenginejournal.com/google-adwords-and-ascii-art-50-increase-in-click-thrus/6721/#comment-1074929 >>"The ad is in no way misleading, but rather a more interesting way to try and attract the attention of a consumer that has already indicated that they have an emergency cash need based on their search query." The reason why Google does not allow ASCII art in their Adwords ads is because it distracts the user from the other paid ads within the sponsorship section. Thats not fair to the other advertisers. The user has indicated they are interested in what you offer, but they are also interested in your competitors - and if your competitors are paying just like you then why should you be allowed the advantage of distracting the user away from them? Creative and relevant ad copy that tells the user you offer exactly what they want is far more useful and a benefit to the user. >>”The ad is in no way misleading, but rather a more interesting way to try and attract the attention of a consumer that has already indicated that they have an emergency cash need based on their search query.”

The reason why Google does not allow ASCII art in their Adwords ads is because it distracts the user from the other paid ads within the sponsorship section. Thats not fair to the other advertisers. The user has indicated they are interested in what you offer, but they are also interested in your competitors – and if your competitors are paying just like you then why should you be allowed the advantage of distracting the user away from them? Creative and relevant ad copy that tells the user you offer exactly what they want is far more useful and a benefit to the user.

]]> By: Marty http://www.searchenginejournal.com/google-adwords-and-ascii-art-50-increase-in-click-thrus/6721/comment-page-1/#comment-1074924 Marty Thu, 17 Apr 2008 23:54:53 +0000 http://www.searchenginejournal.com/google-adwords-and-ascii-art-50-increase-in-click-thrus/6721/#comment-1074924 Hmmm, very cool indeed. Thanks for the groovy tip. We're testing it out on an account as we speak! Thanks for sharing the creativity Loren Hmmm, very cool indeed. Thanks for the groovy tip. We’re testing it out on an account as we speak! Thanks for sharing the creativity Loren

]]> By: * Miss UNIVERSE http://www.searchenginejournal.com/google-adwords-and-ascii-art-50-increase-in-click-thrus/6721/comment-page-1/#comment-1074923 * Miss UNIVERSE Thu, 17 Apr 2008 23:49:18 +0000 http://www.searchenginejournal.com/google-adwords-and-ascii-art-50-increase-in-click-thrus/6721/#comment-1074923 Sadly, life is getting to the point that any ounce of creativity someone displays - violates some element of some complex policy. People are expected be mindless and extinguish or repress any urge to use those Human innovation brain cells we all possess Sadly, life is getting to the point that any ounce of creativity someone displays – violates some element of some complex policy.

People are expected be mindless and extinguish or repress any urge to use those Human innovation brain cells we all possess

]]> By: Matt Cutts http://www.searchenginejournal.com/google-adwords-and-ascii-art-50-increase-in-click-thrus/6721/comment-page-1/#comment-1074912 Matt Cutts Thu, 17 Apr 2008 22:46:34 +0000 http://www.searchenginejournal.com/google-adwords-and-ascii-art-50-increase-in-click-thrus/6721/#comment-1074912 I asked someone about it and things like this are a violation of our ads policy. I would discourage people from trying stuff like this; I can certainly imagine someone getting banned from AdWords if they tried to abuse our policies. I asked someone about it and things like this are a violation of our ads policy. I would discourage people from trying stuff like this; I can certainly imagine someone getting banned from AdWords if they tried to abuse our policies.

]]> By: * Miss UNIVERSE http://www.searchenginejournal.com/google-adwords-and-ascii-art-50-increase-in-click-thrus/6721/comment-page-1/#comment-1074900 * Miss UNIVERSE Thu, 17 Apr 2008 21:25:13 +0000 http://www.searchenginejournal.com/google-adwords-and-ascii-art-50-increase-in-click-thrus/6721/#comment-1074900 It also works well on listings on the organic SERPs. Some put them in the Title and Meta Tags. LOL: (Even putting an asterisk before your username ) It also works well on listings on the organic SERPs.

Some put them in the Title and Meta Tags.

LOL: (Even putting an asterisk before your username )

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