Comments on: Google Advertising Patents for Behavioral Targeting, Personalization and Profiling

By: Uh Oh: Google Just Patented Your Attention

Uh Oh: Google Just Patented Your Attention — Mon, 26 Jan 2009 03:40:39 +0000

[...] to serve organic search results based on user profiles. Google has also applied for a similar behavioral targeting patent for its advertising network, but this seems to be a first from Google with plans to integrate user [...]

By: Google y el futuro de la publicidad digital.

Google y el futuro de la publicidad digital. — Sat, 24 Jan 2009 20:25:02 +0000

[...] – Google Behavioral targeting patents. [...]

By: Google Behavior Based Advertising « Social Mode

Google Behavior Based Advertising « Social Mode — Sat, 22 Mar 2008 15:44:04 +0000

[...] A few other posts around the web lead to other coolish behavior based ad information. [...]

By: digitocultura.com » Blog Archive » Behavioral Targeting: Every breath you take…

Thu, 28 Jun 2007 21:23:57 +0000

[...] Google viene avanzando en el tema desde el 2005, con su “búsqueda personalizada”. Pero es recién [...]

By: PPC Marketing Guide » What are Behavorial Targeting ads?

PPC Marketing Guide » What are Behavorial Targeting ads? — Sat, 17 Feb 2007 03:29:04 +0000

[...] Behavioral targeting ads are the practice of delivering ads to individuals based on their previous surfing behavior. Behavioral targeting advertising have been around for some time, however in the past year more advertising companies have been investing in expanding their networks and systems in order to increase their market share. Even Google has been moving towards behavioral targeting ads with their personalized search The idea behind behavioral targeted ads is to deliver users ads that their interested in. One can infer that if a user is actively searching for a Nintendo Wii that that user is more likely to purchase a Wii game or Wii accessories. This will create a more positive user experience and lower the the marketing costs for advertisers. [...]

By: Symbiotic

Symbiotic — Wed, 29 Nov 2006 01:33:24 +0000

Check out http://www.symbiotic.com for the bid value of Google adsense keywords. It is a really cool tool and it is free!

By: michaelzimmer.org » Blog Archive » Google Files for Behavioral Targeting Patents

Tue, 02 May 2006 01:35:38 +0000

[...] Search Engine Journal reports that Google recently filed two patents dealing with ad targeting based on user search history behavior and personalization in what seems an attempt to leverage their Gmail/personal search/toolbar data, reminding us that all those free tools are not as free as we thought… [...]

By: MetricsPad: wadgroup » Behavioral Targeting news items - CleverSet, Google patents, Petersen quoted

Sat, 15 Apr 2006 01:07:02 +0000

[...] Google Advertising Patents for Behavioral Targeting … Search Engine Journal – USA … AdWords patent filed this week deals with profiling Google users based on their search history in order to personalize Google ads with behavioral targeting. … http://www.searchenginejournal.com/index.php?p=2311 [...]

By: Seoxy Vital

Seoxy Vital — Wed, 15 Mar 2006 14:00:07 +0000

Loren, thank you mentioning this patents I missed when compiling a list of filed Google patents and patent applications. I'll keep your blog in mind every morning.

By: Gayle

Gayle — Thu, 03 Nov 2005 16:02:39 +0000

Why do you assume that readers of political blogs are male? Women can vote, you know, and the women I know care just as much about politics as men do.

I’ll bet that if there are more men than women reading political blogs, that simply reflects the demographic of blog readers in general.