Search Engine Journal

On the same day that AOL introduced AOL Video Ticker Ads, Google AdSense is expanding their Video AdSense units to the UK, Ireland and Canada, in the safe beginnings of an International rollout which target other English speaking countries.

Following their success in the U.S., we’re rolling out video units over the next several days to English-language publishers in the UK, Ireland, and Canada. If you’re not already familiar with video units, they’re embedded, customizable video players that can enrich your site with relevant video content while enabling you to earn extra revenue from the relevant, non-intrusive ads that accompany the videos.

With this new launch, publishers in the UK, Ireland and Canada will be able to show videos from our YouTube content partners and choose those videos by category, individual YouTube partner, or have video automatically targeted to their site. Based on publisher feedback, we’ve also just added a feature which lets you choose individual videos to be displayed in your video units.

More information from the Google Inside AdSense Blog.