Google AdSense introduced a new format for public service ads (PSAs) on the pages of Google AdSense network websites. This new format is intended to distinguish between untargeted PSAs and targeted Google ads. According to Google, by differentiating between targeted and untargeted ads, users will be easily able to identify targeted ads – not mixing them up with non-profit helping PSA’s.
To view an example of the new PSA format, please visit Google’s What’s New page at https://www.google.com/adsense/new#psas.
PSAs are served to pages for which targeted ads are unavailable. If web sites prefer not to show these new public service ads on their web pages, they may designate their own alternate ads to be shown in their place.
Google did shock some AdSense users today by apparently testing the new Google AdSense PSA’s “across the board” on most sites running Google AdSense. This sparked mass hysteria in web master forums and advertising discussion groups. As of press time, this test seems to be over and Google AdSense ads are showing as intended.