Google AdSense for RSS Feeds
Andy Beal, who just left the Google headquarters as part of his mission to take over the search engine marketing world, has the scoop on Google AdSense and the new RSS feed advertising they are offering. Google is a bit behind the rest of the pack when it comes to RSS advertising, but AdSense being what it is… it should not take Google long to catch up.
From Andy “Today, Google continued its efforts to support the creation and distribution of quality content, by announcing a beta test of AdSense for feeds via the Google Blog. AdSense for feeds enables publishers distributing content through Really Simple Syndication (RSS) or Atom feeds to include relevant text ads in their feeds and receive a share of the revenue generated by ad clicks.”
And from the Google Blog : Whether a feed is Atom-enabled or RSS, it offers great flexibility for users and additional distribution for publishers. As with many promising technologies feeds haven’t quite hit the mainstream yet, nor are the business models entirely sorted out.
Enter AdSense for feeds, launching today in beta. The idea is simple: advertisers have their ads placed in the most appropriate feed articles; publishers are paid for their original content; readers see relevant advertising – and in the long run, more quality feeds to choose from. Given the great flexibility that feeds can offer, it’s essential to get the model right, especially so that readers are satisfied.
Want more ads on your blog and even in your RSS feeds so subscribers click on advertisements in their aggregator instead of clicking onto your blog, reading your entries, and then possibly clicking on your “in-blog” advertisements. If your answer is yes, then Google has what you’re looking for with Google AdSense for Feeds
