Google AdSense Expands to Multiple Advertising Units
Google is now letting AdSense publishers place Google contextually targeted AdSense advertising on up to 3 placements on one web page. Google AdSense had always stuck to their guns about one AdSense ad per web page, however, web users may be getting used to AdSense amnesia and glancing over the text ads, which have become normal web advertising over the past year.
Google announced their multiple ad units news in their AdSense publisher’s newsletter:
“To provide even more value to your users, and to help you further monetize your web pages, we’re allowing publishers to place up to three ad units on every web page. Our system will automatically recognize the additional ad units, and will serve unique ads to each. Your ad units can each have different color palettes, formats, and alternate ad URLs, providing you with the flexibility you need to incorporate Google ads into your site design.”
Rodeny, this seems like the exact same commnet I just read on the “Google AdSense Expands with Web Search” so look there for my reply. I ahven’t tried multiple ad units yet, but I have a few pages with so much content that another ad unit on the bottom (one on the side and one on the bottom) wouldn’t look too bad. I already see sites that seem dominated by just one block of ads because they are light on content and I bet those are the sites that will be quickest to implement the multiple units.