Search Engine Journal

I was just visiting About.com and noticed that the previous Sprinks ads (keyword and content targeted text ads) are no longer running and they have been replaced by Google AdSense.

For example, if you go to this site http://vgstrategies.about.com/cs/trickstipssites/ about video game tricks, you’ll see the Google AdSense ads featured in the content.

Google signed a quite Large Deal with PRIMEDIA, the owner of About.com last month where Google not only gained advertising on PRIMEDIA properties for Google AdSense, but Google also acquired one of its larged advertising competitors, Sprinks.

It’s also interesting that when you search on About.com, multiple AdSense/AdWords listings are shown before the “natural” search results.