Google Has Added OneBox Restaurant Menus To Search Results Pages
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Google Has Added OneBox Restaurant Menus To Search Results Pages

Google has officially announced a new feature that was reportedly spotted in the testing stages several weeks ago, which is the addition of restaurant menus to the Google search results pages. The restaurant menus show up in the form of a OneBox answer and are triggered by searches that include the restaurant’s name and the word “menu.”

The OneBox restaurant menus feature tabs for different section of the menu, such as appetizers, lunch and dinner, and will often include prices as well.

It’s unclear where exactly Google is getting the information about each individual restaurant’s menu. Matt McGee from Search Engine Land obtained a statement from a Google spokesperson who said they get all of their menu data from a third party provider, similar to how they show other types of answers, like weather. Google cannot add menus for individual restaurants directly, but they are constantly working to expand their database of menus and restaurants.

This new feature is kind of a double edged sword. On one hand it could potentially drive traffic away from a restaurant’s official website when people are searching specifically for their menu, but on the other hand it could help generate more business by providing an answer to the user’s question immediately. It also has the potential to pose a huge threat to sites like AllMenus and Urban Spoon.

At this time, Google’s OneBox menus are currently only available in the United States. Hopefully Google releases more information in the near future about when restaurant menus will be rolled out to other parts of the world, and how restaurant owners can go about customizing the information that appears in them.

 Google Has Added OneBox Restaurant Menus To Search Results Pages

Matt Southern

Freelance Writer at MattSouthern.com
Matt Southern is the lead news writer at Search Engine Journal. His passion for helping people in all aspects of online marketing flows through in the expert articles he contributes to many well respected publications across the web. Contact him via his website if you'd like him to write for you.
 Google Has Added OneBox Restaurant Menus To Search Results Pages

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3 thoughts on “Google Has Added OneBox Restaurant Menus To Search Results Pages

  1. Great, no idea where Google is getting menu information but they are displaying prices and menu items that haven’t been available for more the FIVE YEARS! This will be extremely confusing to our guests. We currently pay a company to push out our menus to hundreds of review sites/business listings but apparently Google is not picking it up from them like all the other sites (Yelp! Urbanspoon, Yellowpages, Yahoo) do. Instead, they are providing guests with inaccurate and outdated information that is not shown ANYWHERE else on the web!! So frustrating.

    1. Hey Cobo,

      I’m working at http://www.gloriafood.com a company offering an online ordering system for restaurants for free; our latest feature is a self-management panel where restaurant owners can setup their profile, and even configure and edit the menu by themselves.
      Could you maybe reveal what company you’re using to promote your menus to review sites or business listings?

  2. Looks to me like SinglePlatform is the menu source comparing known SP locations with what is appearing on G’s SERPs. SP menus can also be found under viewmenu.com (http://www.google.com/#q=site:viewmenu.com). Not surprisingly, the menus have historically been the biggest destination pages for my restaurant clients. If this information is able to be found before reaching the website then there is a big responsibility to maintain an accurate and up-to-date menu. But only the merchant and their customers pay the price when it isn’t. Will people worry that it’s not accurate? Will they think they’re on the business’ website when viewing it? This is a bit of a slippery slope from the merchants’ perspective.