Search Marketing has redefined the art of copywriting with the limited and precious space allowed by Yahoo Search Marketing & Google.
Now, with the Google Quality Score and the Yahoo Quality Index, the copy on the landing page can be just as important to optimize a site’s conversions, which then effect the ranking of its sponosred search ads.
Here’s a glimpse into the copy and usability testing Google Gmail has been running on their home page, to persuade new users to sign up (Thanks Manoj Jasra).
Thanks Loren,
Personally, I think I like “Get Started” best :)