Social Media

Get Popular On YouTube Through Mediocre Content

If you ever release a video on [YouTube](http://www.youtube.com) your main goal is probably to get millions of views. In most cases great videos get thousands of views, but if you actually create a mediocre video that others want to respond to you can get millions of views.
youtubetetris Get Popular On YouTube Through Mediocre Content
The image above shows that the [Tetris video](http://www.youtube.com/watch?v=SkrVnfHsmK8) got over 2 million views and more importantly 18 responses. The video was so mediocre that it became popular because others wanted to show how they could play Tetris on the piano better than this person.
So what did we learn from this? If you create something that sucks so much that makes others want to respond to it, you can do well on YouTube.

7538e7e936f6269f349faadd59e1d9ab 64 Get Popular On YouTube Through Mediocre Content
Neil Patel is the co-founder of KISSmetrics, an analytics provider that helps companies make better business decisions. Neil also blogs about marketing and entrepreneurship at Quick Sprout.

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6 thoughts on “Get Popular On YouTube Through Mediocre Content

  1. Not quite sure I understand the logic here.
    What exactly defines ‘mediocre’? Poor video quality? Boring content? Why do people only respond to mediocre?

  2. For a similar that you might ask “What do you think?” at the end of a blog post, or create a viral game with some way to do better than the blog that launched it, and get on the high scores.
    Bragging rights and similar human traits

  3. This might work, but I’m not sure of the benefits. A video of Microsoft using child workers would sure get a lot of views if Microsoft released it, but not sure it would benefit Bill and his company much.
    In this case: 2 million people just saw how bad you are at playing the piano.. it doesn’t make much sense to have millions of people watching your video if only to see that you suck.

  4. Cameron, mediocre as in not the greatest content. Such as the girl in the video did not play Tetris too well on the piano.
    Morton, you don’t want to release content that could hurt your reputation, such as the Microsoft example you gave. Instead by creating a video with mediocre content it could **potentially** be popular if others want to show how much you suck. Some of the main reasons it did well was because she has a popular YouTube channel, she is a girl (guys like watching girls), and she could not play the piano well which caused others to respond to the video. The great thing about responding to videos is that you are also driving traffic to the original video you responded to.

  5. I am trying to discover how to get those large traffic numbers 2-4 million visitors viewing a video – they don’t just go to mediocre videos …. ????????? Please explain !