Productivity

Generating User Engagement For Brands: Interview With Chris Newton at #Dreamforce #DF13

In an interview conducted at Dreamforce 2013 in San Francisco, Chris Newton of Influitive discusses how his company helps brands acquire, keep and grow their audience.

Chris and the team at Influitive help brands generate user engagement by getting users to give referrals, write reviews, case studies and testimonials, and generally do all the things they can to help a business grow.

Hear Chris explain more about how he does this in the video below:

Here are some key takeaways from the video:

  • Influitive provides a series of fun challenges to users, such as asks that you may want them to do, that allows them to earn points and encourages them to come back and keep doing these things.
  • As peer to peer marketing becomes more important than ever, Influitive ensures review sites are filled with positive sentiments from real customers advocating for their favorite brands.
  • Influitive bases their pricing model on the number of engaged advocates, ensuring the best possible return on investment. If you have an audience in the thousands but only one hundred of them are actively engaged, then you will only pay based on those engaged users.

If you have any questions about Influitive, for either myself or Chris, ask them in the comments section and we will do our best to respond to everyone! Please visit SEJ’s YouTube page for more video interviews.

 Generating User Engagement For Brands: Interview With Chris Newton at #Dreamforce #DF13

Murray Newlands

Murray is Deputy Editor at Search Engine Journal, Murray founded The Mail in 2013, an angel-funded startup publication covering performance marketing and mobile marketing. Murray is an advisor to a number of bay area startups including VigLink. In 2011 Wiley published his book Online Marketing: A User's Manual. Born in England, Murray moved to the USA in 2011 being recognized by the US government as "an alien of extraordinary ability". Murray co-authored Content Marketing Strategies for Professionals with Bruce Clay. Murray runs the agency Influence People bases in San Francisco.
 Generating User Engagement For Brands: Interview With Chris Newton at #Dreamforce #DF13

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4 thoughts on “Generating User Engagement For Brands: Interview With Chris Newton at #Dreamforce #DF13

    1. Great question. In our always-connected, mobile-first world, the majority of activities a company’s advocates perform will be online.

      Online product reviews and social media buzz are just two of the most simple ways customers, fans and other advocates can help with online marketing, but they can also become part of a more complex online marketing strategy that involves content marketing, guest blogging, case studies, customer testimonials and more!

  1. Thanks for sharing! What a great way to get people involved and being able to recognize the strengths that each business has. You want them to keep coming back for more by being unique and standing out.

    1. Thanks for your comment, Annie! You’re so right — customers are every company’s differentiating factor, yet so few of them leverage this extremely valuable resource to stand out.