Feedster Offers Self Service RSS Advertising

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11/7/05

Feedster Offers Self Service RSS Advertising

Feedster has launched an automated self service engine for the Feedster Media Network, for publishers to sign up and participate in Feedster’s RSS ad solution. This will populate 20 different channels to enable advertisers to reach users via RSS ads in highly targeted channels such as Technology, Arts & Entertainment, Health & Fitness and Travel & Recreation.

Past campaigns by Sun Microsystems and Microsoft on the Feedster Media Network were so succesful that Feedster decided to open up their RSS Advertising to new channels which have proven popular with more traditional forms of online contextual advertising and search engine marketing.

“Feedster will allow large and small publisher to generate revenue from their feeds. As RSS continues to grow at rapid pace, advertisers are discovering RSS as effective targeted channel,” says Chris Redlitz, Feedster’s President. “RSS is a non-intrusive, opt-in platform that reaches users defined by what they elect to read through their RSS subscriptions.”