1. Britney Spears
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Here are the five most important budget-related topics in pay per click advertising:

1. Insufficient spend
2. Overspending
3. Effects of tests on spend
4. Seasonal changes
5. Optimizing ROI via budget allocation

Let’s examine each in detail:

1. Insufficient Spend: “I Can’t Spend The Budget!”

Some companies do not budget their PPC advertising spend. But many set specific monthly budgets. Sometimes a part of the annual spend is left back to assign to various months later, as more is revealed about the account’s performance and other business factors.

You may budget more granularly. For example, you might create separate campaigns geotargeted to different areas, assigning different portions of the overall budget to each. Or you might promote several product lines that get different percentages of the PPC budget. (more…)

Domain information:

• Alexa info - view Alexa general profile for the current domain.
• Robots.txt - instantly access site Robots.txt page;
• Whois bookmarklet - find domain information (via Whois.DomainTools);
• AttentionMeter - view Compete.com, Quantcast, Google Trends, Alexa and Technorati stats for the current domain name.

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Black Friday, like many other traditional shopping trends, has made its way from the brick and mortar chaos to, well, online shopping chaos, with hordes of other stuffed shoppers looking to relax today, or work off the 5,000 calories of bird consumed yesterday. (more…)

First of these new features and the most important in fact is the Webmaster Center’s malware detection procedure. It now more efficiently detects whether your webpages and the webpages your site links to are infected with malwares. Once the Webmaster Center malware detection tool found any existence of malwares in those links, it will immediately flagged the links and notify you in your next search results that those links contain malwares. In addition, you can now download detailed reports of malware attacks on your websites and even includes ways to fix it. Once you’ve fixed your site, you  can immediately ping the Live Search team to have your sites re-scanned and re-included in Live Search results as quickly as possible. (more…)

The details and financials of such a deal are long and have many components before they go down, but truth is, while the economy is in a downturn, many big mergers, aqcuistions, etc are unlikely to happen unless one company is desperate or falling apart. Needless to say, neither of these companies will need a government bailout!

What makes Twitter so valuable?

Reality is that most of the times, these companies are all over priced. Is Twitter really worth $500 million dollars?
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Note: to install a bookmarklet just grab a link and drag it into your bookmarks toolbar. Also please comment here if any of them won’t work with you (specify the browser).

Quick tip: if you like an idea and want to install many of Google bookmarklets, consider creating a separate folder for them to save space.

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In this case I usually get back to the competitive research - as that’s where you have no limits for creativity. You can use various backlink checkers to find who promotes your competitors. Or you can use Yahoo advanced operators and get creative there.

When you are already tired of investigating your competitors’ link building tactics and sources, you can change other methods for a change. Here is a few link building tools that will help you find additional ideas for backlink opportunities.
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