Comments on: Exploring Website Demographics with Quantcast & Microsoft

By: ladybird

ladybird — Thu, 08 Oct 2009 07:21:06 +0000

www.estimix.com is a free tool that provides a nice summary of the website performance.The estimation provided by estimix is the result of a complex analysis based on factors like: the age of the website, the demographic structure of the traffic, the countries where the website is popular and sources of the traffic.

By: jean

jean — Fri, 12 Sep 2008 06:05:25 +0000

for MSN demographics prediction tool, the general distribution figures for the two sites are exactly the same. Why is that? How does the AdLabs predictive model work? Thanks.

By: BG Mahesh

BG Mahesh — Thu, 26 Jun 2008 05:29:22 +0000

How do they gather the age, household income of the surfer? I am sure most of the surfers haven’t registered with these sites.

By: BottomTurn

BottomTurn — Wed, 25 Jun 2008 13:24:45 +0000

Good insights as always Ann.
The only thing which is bothering me, is that those demographics are mainly, if not exclusively, for the US.