Despite rivals’ concerns that Google’s acquisition of DoubleClick may increase the cost and difficulty in advertising online advertising, EU regulators reviewing the case are likely to approve the $3.1 billion takeover deal. The European Commission is about to make their ruling on the acquisition, and with the US already having approved it, it is not likely the EU would rule in opposition.
For the past six years, the Brussels based commission has approved all mergers that were given the green light by the US.
One lawyer said that it was “disappointing but true” that the EU had not sent Google a statement of objections. At this point, it seems at best Google’s opposition can hope that there will be some conditions attached to the approval.
The Commission will have its final ruling made by April 2.
Anyone know what type of conditions the EU might attach to the approval?
I have been following the case for some time now and still haven’t heard of any conditions.
I can’t wait for approval – Long term this is going to make our lives much easier. Assuming you’re a marketer.