eBay and DoubleClick Sign Paid Listing Deal

DoubleClick Enables eBay to Provide a New Service for Its Sellers Called Keywords on eBay

Although eBay is not officially a search engine (YET!), it does offer most of the functions that an engine does.

From the Press Release:

DoubleClick Inc. said on Tuesday online auctioneer eBay Inc. signed a global, multi-year pact to use its marketing tools. The Internet marketing company said in a statement eBay will use its services to improve the performance of the online auctioneer’s own online advertising programs and to manage ad serving.

The service enables eBay sellers to reach targeted buyers on eBay through ‘bid-per-click’ keyword advertising. It gives eBay a powerful way to optimize its online advertising inventory while empowering sellers to increase traffic and drive more buyers to their item listings or Store within the eBay marketplace.

CBSMarketWatch Article
Press Release

Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker