EarthLink, which laid off 50% of its workforce and backed out of the Google partnered San Francisco wireless program, is now refocusing its business structure, on subscription model search marketing programs.
EarthLink TrafficBuilder was launched by its Business Solutions department to develop and optimizes search terms, creates ad copy, and then load it across its network of search engines such as Google, Yahoo and MSN.
Although the ease of such a ’set it and forget it’ service may attract the small business owner, there are also many other services on the market which may deliver more targeted or more diverse results. I suggest testing the demo versions of various 3rd party search marketing management software, and checking out our partners; SEM-In-A-Box and Dynamic Software.
Vote for this post : 0Called Traffic Builder, the new service is a 12-month term product that guarantees delivery of up to 4,800 clicks a year. EarthLink Business Solutions offers six plans that start at $66.95 a month, with no setup fees.
Business customers receive monthly performance email messages. If the website attracts more than the guaranteed number of clicks, there are no charges for additional clicks.
On the other hand, if an account underperforms, EarthLink Business Solutions proactively modifies the editorial content, keywords, generic and geographical search criteria, and automatically uploads changes to the search engines, guaranteeing results for each service package.
or Buzz it at Yahoo :
Comments
1 response so far ↓
Nick Stamoulis on Sep 8, 2007 at 8:43 pm
This is very interesting. It sounds to me like Earthlink is trying to stay alive any way they can. Not sure if this type of service will sell? I wonder what type of customer service they will provide. It seems to me that this Earthlink PPC service should concentrate more on drive sales and conversions for clients and less on an automated service…where is the value for clients? That is my 2 cents on this :o)
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