Murray Newlands and I stopped by Saleforce’s Dreamforce conference in downtown San Francisco to talk to various companies and industry leaders about current technology trends, simplifying their workflow, and looking to the future of online business. If you haven’t ever been to Dreamforce, it’s HUGE. This is an event based around Salesforce with 100k+ people in attendance. They are all taking San Francisco by storm.
In the below video, Murray and I provide a wrap up of the most popular topics at Dreamforce, as well as where we are seeing shifts and emerging trends within the industry:
These are some key takeaways from the video:
- Mobile was, without a doubt, the most talked about topic at Dreamforce, and it seems as though it is the next step for every company out there. The general consensus seems to be, if you can’t do it on mobile, it won’t be around in a couple of years.
- As companies begin to shift and try to become more one-stop-shop types of solutions, it’s obvious that their business models must evolve alongside those aspirations. However, that will prove to be challenging for many companies, especially those that are founded upon older technology such as email or direct mail.
- Big data, analytics, and cloud technology were another hot topic at this year’s Dreamforce and more companies are trying to find ways to integrate mobile and cloud solutions into their current operations.
If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit SEJ’s YouTube page for more video interviews.