Search Engine Conferences

Dreamforce Wrap Up 2013 #DF13

Murray Newlands and I stopped by Saleforce’s Dreamforce conference in downtown San Francisco to talk to various companies and industry leaders about current technology trends, simplifying their workflow, and looking to the future of online business.  If you haven’t ever been to Dreamforce, it’s HUGE.  This is an event based around Salesforce with 100k+ people in attendance.  They are all taking San Francisco by storm.

In the below video, Murray and I provide a wrap up of the most popular topics at Dreamforce, as well as where we are seeing shifts and emerging trends within the industry:

These are some key takeaways from the video:

  • Mobile was, without a doubt, the most talked about topic at Dreamforce, and it seems as though it is the next step for every company out there. The general consensus seems to be, if you can’t do it on mobile, it won’t be around in a couple of years.
  • As companies begin to shift and try to become more one-stop-shop types of solutions, it’s obvious that their business models must evolve alongside those aspirations. However, that will prove to be challenging for many companies, especially those that are founded upon older technology such as email or direct mail.
  • Big data, analytics, and cloud technology were another hot topic at this year’s Dreamforce and more companies are trying to find ways to integrate mobile and cloud solutions into their current operations.

If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit SEJ’s YouTube page for more video interviews.

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John Rampton

President at Adogy
Managing Editor John Rampton is an entrepreneur, full-time computer nerd, and PPC expert. President at Adogy. I enjoy helping people and am always online to chat +/@johnrampton
94fad9aaf01d0abc16920ed55e21193c 64 Dreamforce Wrap Up 2013 #DF13

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One thought on “Dreamforce Wrap Up 2013 #DF13

  1. Interesting stuff, guys! I think you hit the nail on the head with this push for mobile– it’s an opportunity to be more interactive with clients on the go. Rewarding them with points, or “badges” as you said, is a motivator for them to return to your site continuously. “Gamification” is going to play a big part in the near future.

    Also, thanks for mentioning Domo! It sounds neat!