Social Media

Don't Spread Yourself Too Thin

One of the things that I know from personal experience is that if you are passionate about multiple things, it doesn’t mean you dive into all of them because you may not be able to deliver your best on all fronts. It seems that Kevin Rose is having a similar problem by spreading himself across multiple platforms (Digg, Pownce, and Revision 3).
I woke up today to a message from a friend, pointing me to the following story from Digg:
ms digg pwncd Don't Spread Yourself Too Thin
Though the story was buried (or manually removed from the queue) and the original image was removed from Flickr, it is interesting that Leah Culver would use Digg, Kevin Rose’s other platform the get her message out. This also raises the question of a communication breakdown between the two teams and brings into question Kevin’s dedication to Pownce (over Digg).

As much as we all admire Kevin Rose’s tenacity and creativity, there is always a point where you can be wearing too many hats. Rose has three (Digg, Rev3, Pownce), which I’m guessing is at least one too many, possibly two.

People have previously wondered whether Pownce would be integrated into Digg as the site’s networking and messaging system but rather than merging the two sites, the team has decided to add near-identical functionality to the social news site instead. I’ll leave the gossip to Matt and Owen and make what I think is the more important point or lesson to be learned here: We all have multiple creative ideas at any given point. Set your priorities, pick your project, and stick to it so that you can give it the most of your time and get the best results.

 Don't Spread Yourself Too Thin

Cameron Olthuis

 Don't Spread Yourself Too Thin

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One thought on “Don't Spread Yourself Too Thin

  1. “Kevin Rose is having a similar problem by spreading himself across multiple platforms.”
    Yes, now the judgment is clouded since the project immersion must be affecting Kevin’s vision. Pownce should have stayed separate from Digg. Digg should have kept its emphasis on social news.