Comments on: Don’t Put All of Your Search Marketing Budget in the Google Basket http://www.searchenginejournal.com/dont-put-all-of-your-search-marketing-budget-in-the-google-basket/4275/ Wed, 15 Feb 2012 00:21:59 +0000 hourly 1 http://wordpress.org/?v= By: RandomJohn http://www.searchenginejournal.com/dont-put-all-of-your-search-marketing-budget-in-the-google-basket/4275/comment-page-1/#comment-1075848 RandomJohn Thu, 01 May 2008 08:34:34 +0000 http://www.searchenginejournal.com/?p=4275#comment-1075848 via Yahoo I get customers for less money,MSN not met expectations via Yahoo I get customers for less money,MSN not met expectations

]]> By: Michael Martinez http://www.searchenginejournal.com/dont-put-all-of-your-search-marketing-budget-in-the-google-basket/4275/comment-page-1/#comment-367090 Michael Martinez Thu, 18 Jan 2007 16:49:38 +0000 http://www.searchenginejournal.com/?p=4275#comment-367090 People should not be measuring search engine "market share" in terms of number of queries performed. That may be the metric comScore is publishing, but it's completely misleading. Google dominates in query share but when you look at reported unique visitors you see a much different picture. SEOs especially need to be mindful of the fact that Microsoft's network and Live Search in particular are used by 10s of millions of people each month. People should not be measuring search engine “market share” in terms of number of queries performed. That may be the metric comScore is publishing, but it’s completely misleading.

Google dominates in query share but when you look at reported unique visitors you see a much different picture. SEOs especially need to be mindful of the fact that Microsoft’s network and Live Search in particular are used by 10s of millions of people each month.

]]> By: oddcomments http://www.searchenginejournal.com/dont-put-all-of-your-search-marketing-budget-in-the-google-basket/4275/comment-page-1/#comment-366492 oddcomments Wed, 17 Jan 2007 19:46:17 +0000 http://www.searchenginejournal.com/?p=4275#comment-366492 This article is right on!!! I've been managing pay-per-click marketing for several years now and I am constantly telling stakeholders holder not too get obsessed with being on Google. Sure they have the most market share, but there is another 55% of market share that is not Google ...most of which is low-hanging fruit. When I was in Orlando working for the rodent, we sold a ton of products (roughly fifteen different business units and nearly 100 campaigns). I can tell you that some, as you would expect, did very well in Google and poorly in Yahoo. However, we had some campaigns that absolutely killed in Yahoo and hardly got a glance in Google. You won’t ever know, however, if you don’t run them and then analyze the ROI, CPA, or whatever your success metric is. In addition, keyword buys in Yahoo and MSN tend to be less costly (less competition), which means you get more mileage. At $2.00CPC on Google and $0.50CPC on MSN, you can have three out of four MSN visitors bail on the home page, and still have the same success as with Google. Again, great post. Anyone would be foolish not to heed this article. This article is right on!!! I’ve been managing pay-per-click marketing for several years now and I am constantly telling stakeholders holder not too get obsessed with being on Google. Sure they have the most market share, but there is another 55% of market share that is not Google …most of which is low-hanging fruit.

When I was in Orlando working for the rodent, we sold a ton of products (roughly fifteen different business units and nearly 100 campaigns). I can tell you that some, as you would expect, did very well in Google and poorly in Yahoo. However, we had some campaigns that absolutely killed in Yahoo and hardly got a glance in Google. You won’t ever know, however, if you don’t run them and then analyze the ROI, CPA, or whatever your success metric is.

In addition, keyword buys in Yahoo and MSN tend to be less costly (less competition), which means you get more mileage. At $2.00CPC on Google and $0.50CPC on MSN, you can have three out of four MSN visitors bail on the home page, and still have the same success as with Google.

Again, great post. Anyone would be foolish not to heed this article.

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