Comments on: Don’t Overlook the Power of Keywords in the Singular Form http://www.searchenginejournal.com/dont-overlook-the-power-of-keywords-in-the-singular-form/7114/ Tue, 14 Feb 2012 22:19:40 +0000 hourly 1 http://wordpress.org/?v= By: Mark Kaufman http://www.searchenginejournal.com/dont-overlook-the-power-of-keywords-in-the-singular-form/7114/comment-page-1/#comment-1082162 Mark Kaufman Mon, 07 Jul 2008 17:58:28 +0000 http://www.searchenginejournal.com/dont-overlook-the-power-of-keywords-in-the-singular-form/7114/#comment-1082162 Ann, I think you may have misunderstood me. I don't believe there is a way to have Google Trends give data on literal matches to search terms. I was calling out their word choice -- "contains", which would indicate, as you wrote in your post, that Google Trends gives data on broad matches. Ann, I think you may have misunderstood me. I don’t believe there is a way to have Google Trends give data on literal matches to search terms. I was calling out their word choice — “contains”, which would indicate, as you wrote in your post, that Google Trends gives data on broad matches.

]]> By: Ann Smarty http://www.searchenginejournal.com/dont-overlook-the-power-of-keywords-in-the-singular-form/7114/comment-page-1/#comment-1082101 Ann Smarty Sun, 06 Jul 2008 15:53:34 +0000 http://www.searchenginejournal.com/dont-overlook-the-power-of-keywords-in-the-singular-form/7114/#comment-1082101 @Mark : tried it, didn't seem to help? Do you have another experience? @Mark : tried it, didn’t seem to help? Do you have another experience?

]]> By: Mark Kaufman http://www.searchenginejournal.com/dont-overlook-the-power-of-keywords-in-the-singular-form/7114/comment-page-1/#comment-1081875 Mark Kaufman Tue, 01 Jul 2008 21:23:14 +0000 http://www.searchenginejournal.com/dont-overlook-the-power-of-keywords-in-the-singular-form/7114/#comment-1081875 The About Google Trends page (http://www.google.com/intl/en/trends/about.html#6) indirectly suggests that Google Trends data is for searches that *contain* your term: To restrict your results to only those searches that *contain* your terms in the specific order you've entered them, you can put your terms in quotation marks: "snow boots". The About Google Trends page (http://www.google.com/intl/en/trends/about.html#6) indirectly suggests that Google Trends data is for searches that *contain* your term:

To restrict your results to only those searches that *contain* your terms in the specific order you’ve entered them, you can put your terms in quotation marks: “snow boots”.

]]> By: Robert http://www.searchenginejournal.com/dont-overlook-the-power-of-keywords-in-the-singular-form/7114/comment-page-1/#comment-1081358 Robert Thu, 19 Jun 2008 14:44:49 +0000 http://www.searchenginejournal.com/dont-overlook-the-power-of-keywords-in-the-singular-form/7114/#comment-1081358 We had this discussion in the office a while back. I tended to go with the singular when optimizing while others would suggest that when searching for many things people would look for options on more than just a single make or model. I imagine that the singular would still work better as it would double in both cases (not always) due to stemming. Anyhow, your broad match theory seems to make the most sense to me on this one. We had this discussion in the office a while back. I tended to go with the singular when optimizing while others would suggest that when searching for many things people would look for options on more than just a single make or model. I imagine that the singular would still work better as it would double in both cases (not always) due to stemming.

Anyhow, your broad match theory seems to make the most sense to me on this one.

]]> By: Gautamm Mehra http://www.searchenginejournal.com/dont-overlook-the-power-of-keywords-in-the-singular-form/7114/comment-page-1/#comment-1081349 Gautamm Mehra Thu, 19 Jun 2008 11:04:44 +0000 http://www.searchenginejournal.com/dont-overlook-the-power-of-keywords-in-the-singular-form/7114/#comment-1081349 Pretty amazing right! Besides the reason of broad matching as mentioned in the article, Google also uses "word stemming" technologies. These means that even though one may be looking for "swimming", Google also pulls up "swim" as it is the stem word. It does this with various algorithms such as LSI, Porter Stemming etc. Pretty amazing right!

Besides the reason of broad matching as mentioned in the article, Google also uses “word stemming” technologies. These means that even though one may be looking for “swimming”, Google also pulls up “swim” as it is the stem word. It does this with various algorithms such as LSI, Porter Stemming etc.

]]> By: Jason Billingsley http://www.searchenginejournal.com/dont-overlook-the-power-of-keywords-in-the-singular-form/7114/comment-page-1/#comment-1081294 Jason Billingsley Wed, 18 Jun 2008 17:28:52 +0000 http://www.searchenginejournal.com/dont-overlook-the-power-of-keywords-in-the-singular-form/7114/#comment-1081294 My original thought was the trend likely follows the type of product some is searching for. People only buy a single laptop (usually), but tend to buy multiple candles. BUT, looking at G Trends - doesn't seem to be the case. Video game beats video games, candle beats candles, book beats books. I suspect you are right with the broad match assumption. My original thought was the trend likely follows the type of product some is searching for. People only buy a single laptop (usually), but tend to buy multiple candles. BUT, looking at G Trends – doesn’t seem to be the case.

Video game beats video games, candle beats candles, book beats books.

I suspect you are right with the broad match assumption.

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