SEO

Donate to Charity Via Google : GDonate

Donate to Charity Via Google : GDonate

Google Clone and Hunger Site buddy GDonate looks like Google, tastes like Google and smells like Google; but its a gateway to an AdSense Web Search box which serves AdWords search ads that apparently benefit charities.

From the GDonate.com FAQ page:

The charities are members of the Google Adsense program which pays them directly. Each search doesn’t earn vast sums but lots of searches here by millions of people all over the world will raise some considerable sums directly for the charities.

Still questioning their motives? More from GDonate:

The Adsense code reproduced here is within the terms of the Google Adsense program and the Adsense publisher ID can be verified as belonging to the charity by visiting the charity site and viewing their source code. The search you do here has the same effect as a search you do on the Google search box on the charity site itself. This site will ALWAYS serve only the charities’ Adsense publisher ID; any deviation and it would become illegal and probably be taken down by Google.

Sounds like a good idea, but I just wonder if Google has given GDonate the go ahead to clone the Google homepage?

I agree with Philipp Lenssen that GDonate might want do a little bit more to differentiate themselves by changing the logo a bit or placing some other simple disclaimer graphic on their site.

Screen Shot 2014 04 15 at 7.21.12 AM Donate to Charity Via Google : GDonate
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Screen Shot 2014 04 15 at 7.21.12 AM Donate to Charity Via Google : GDonate

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2 thoughts on “Donate to Charity Via Google : GDonate

  1. That website doesn’t seem to work … anyone know why?

    According to Google … they do not want Adsense publishers to take part in this.

    “Many publishers have asked if they can place text on their sites which states that all or a portion of the earnings generated through AdSense will be donated to charity or another third party.

    While we do appreciate your charitable efforts, this practice is not permitted by our program policies. We want users to click on ads because they are interested in the products or services offered by the advertiser, not because they are interested in supporting a site or a charity. Using this type of language can draw undue attention to the ads, and we aren’t able to verify whether earnings are actually donated to the third-party mentioned on each site. As a result, we don’t allow publishers to offer these types of incentives.”