Comments on: Don’t Forget the Brand in SEO, PPC and Social Media

By: Website. designer in faridabad

Website. designer in faridabad — Sun, 19 Jul 2009 13:29:24 +0000

Thanks a lot …. this will really be very helpful and the matter of the fact is the whole content fall so smoothly at place …. make it very readable …. appreciate the effort.

By: nike dunk

nike dunk — Sat, 18 Jul 2009 05:38:52 +0000

overall, good posting.

By: Dana Lookadoo

Dana Lookadoo — Sat, 14 Mar 2009 04:52:57 +0000

Garrett,

Thank you for being “crazy” and reminding us how important our own brand is in marketing as well as the PPC tips. Excellent post!

Confession: I’ve been like the auto mechanic and put more branding, creative and strategic energy into client projects than into my own brand. I imagine many others are the same.

Your point about being consistent is key. Many of us have various aliases and profile names and are known in different ways on various forums.

One thing is for sure, when we see your avatar, we know it’s you! Nice branding!

By: Paul R

Paul R — Tue, 10 Mar 2009 21:37:00 +0000

Good reminder on adding Brand to the SEO keywords/description. The question is where in the keywords should this Brand word be? First or last?

By: Brian Ratzker

Brian Ratzker — Tue, 03 Mar 2009 21:50:11 +0000

With social marketing it is all about personal connections and you can’t forget your brand but you also can’t forget the people that you’re also marketing as the main components of your company. Companies and people make buying decisions about Brands but also the people that represent them.

By: Tim Arnold

Tim Arnold — Tue, 03 Mar 2009 06:35:00 +0000

It’s good that Branding is being considered especialy in an area where Google does it’s best to suppress all other brands. But Branding isn’t as simple as using logos and straplines for recognition. It is about differentiation through ‘positioning’ and ‘values’.
And that takes real ‘creativity’ to add to the SEO understanding.

By: Webofusion

Webofusion — Tue, 03 Mar 2009 04:23:04 +0000

I strongly believe in brand building. But once we start building brand we have to be more careful. We can’t afford to tarnish our image with black hat or grey hat SEO.
In the initial days of SEO, some people do practise the not-so-legal SEO methods. But their anonymity cloaks their fault. With brands, it more about extra caution.

By: lohith

lohith — Mon, 02 Mar 2009 17:07:28 +0000

With recent blog by Matt Cuts on branding algorithm people are going to give special emphasis on Branding.

By: David

David — Mon, 02 Mar 2009 17:06:55 +0000

Great points, Grant. I hate to admit it, but I’ve made that mistake in the past – optimizing for the high traffic keywords and related queries to help this client get more relevant traffic, I completely left their name off the title to improve relevance for the keywords I placed there. This worked great for landing new visitors, but I completely screwed over anyone that searched for them by brand, which turned out to be around 35% of their target audience. Won’t make that mistake again, to be sure.

I think the key point is to know how the company is getting business currently. Are their clients are from word-of-mouth referrals, or is it solely from internet traffic that’s searching for a deal on an item, etc… if it’s the latter, brand recognition isn’t the end all – if it’s the former, yeah , it should definitely be in the title, ppc campaign, or other marketing efforts.

By: Nick Stamoulis

Nick Stamoulis — Mon, 02 Mar 2009 15:32:01 +0000

I try to use branding in every step I do. SEO is important and keywords are important but if the brand isn’t there than people won’t act when they land on your website.