Comments on: Do People Use Click to Call? http://www.searchenginejournal.com/do-people-use-click-to-call/4057/ Tue, 14 Feb 2012 13:23:24 +0000 hourly 1 http://wordpress.org/?v= By: Matt http://www.searchenginejournal.com/do-people-use-click-to-call/4057/comment-page-1/#comment-332757 Matt Thu, 07 Dec 2006 19:59:30 +0000 http://www.searchenginejournal.com/?p=4057#comment-332757 Hotels.com implemented Click to Call (from eStara) on and saw great results like significantly higher conversion, no proof of online cannibalization, and more satisfied customers. Keep in mind that page placement and specific messaging are very important things to consider when adding a new channel like Click to Call. These two factors are good tools to ensure that the customer and the agent have the same expectations from the call. The stats from Click to Call (and eStara's post-call surveys) can also help with discovering usability flaws with your site. Hotels.com implemented Click to Call (from eStara) on and saw great results like significantly higher conversion, no proof of online cannibalization, and more satisfied customers. Keep in mind that page placement and specific messaging are very important things to consider when adding a new channel like Click to Call. These two factors are good tools to ensure that the customer and the agent have the same expectations from the call. The stats from Click to Call (and eStara’s post-call surveys) can also help with discovering usability flaws with your site.

]]> By: Abhilash http://www.searchenginejournal.com/do-people-use-click-to-call/4057/comment-page-1/#comment-329945 Abhilash Sun, 03 Dec 2006 07:51:16 +0000 http://www.searchenginejournal.com/?p=4057#comment-329945 I've been looking at different click-to-call services, PPCall services as well as cost-per-call tracking. I'm really glad you're writing about it--I also believe that Bill Hartzer wrote a piece in WPW talking about VoiceStar for the analytics. I've got several clients whose business depend not on conversions that can be completed online, but rather on decisions & transactions that need to be completed over the phone. Accordingly, it's all about the call. Click-to-call is going to depend significantly on the industry. One is going to be much more likely to have an Art Dealer call his own cell phone than have a car salesperson (or even worse, a drug rehab) call his home. When combined with the analytics offered by companies like <a href="http://www.voicestar.com" rel="nofollow">VoiceStar</a> or the one I personally use: <a href="http://www.whoscalling.com" rel="nofollow">Who's Calling</a>, the real effectiveness of Click-to-Call is going to be unlocked. I'd like to know which <i>keyphrases</i> are the best for converting click-to-call visitors, in addition to those keyphrases that deliver the best conversion rates from PPC traffic-to-phone-calls. It's great to see the technology coming around though, I'm looking forward to seeing it develop even more. I’ve been looking at different click-to-call services, PPCall services as well as cost-per-call tracking. I’m really glad you’re writing about it–I also believe that Bill Hartzer wrote a piece in WPW talking about VoiceStar for the analytics.

I’ve got several clients whose business depend not on conversions that can be completed online, but rather on decisions & transactions that need to be completed over the phone. Accordingly, it’s all about the call.

Click-to-call is going to depend significantly on the industry. One is going to be much more likely to have an Art Dealer call his own cell phone than have a car salesperson (or even worse, a drug rehab) call his home.

When combined with the analytics offered by companies like VoiceStar or the one I personally use: Who’s Calling, the real effectiveness of Click-to-Call is going to be unlocked. I’d like to know which keyphrases are the best for converting click-to-call visitors, in addition to those keyphrases that deliver the best conversion rates from PPC traffic-to-phone-calls.

It’s great to see the technology coming around though, I’m looking forward to seeing it develop even more.

]]> By: Yair Zehavi http://www.searchenginejournal.com/do-people-use-click-to-call/4057/comment-page-1/#comment-329863 Yair Zehavi Sat, 02 Dec 2006 21:04:21 +0000 http://www.searchenginejournal.com/?p=4057#comment-329863 Indeed, this is mainly an issue of “a change in consumer behavior” I tend to think the more consumers would feel this method is secure and would not back-fire in a form of a telemarketing calls, the more convenient consumers would be using it (it is less risky to give your phone to a secure call-back system then providing your credit card and we do see online shopping rising). As someone who has been studying this market for a little while now, my personal believe is that it will catch on sooner or later. Yet the main challenge of the click-2-call platforms providers is avoiding the temptation of using the consumer phone numbers they obtain and keep the numbers confidential, even not to provide it to the advertisers. Those that will do so will gain the consumer trust and gain a broad usage. An interesting piece with many useful data on skype's/eBay experiments with click-to-call can be found at http://www.auctionbytes.com/cab/abn/y06/m11/i27/s02 Indeed, this is mainly an issue of “a change in consumer behavior”
I tend to think the more consumers would feel this method is secure and would not back-fire in a form of a telemarketing calls, the more convenient consumers would be using it (it is less risky to give your phone to a secure call-back system then providing your credit card and we do see online shopping rising).
As someone who has been studying this market for a little while now, my personal believe is that it will catch on sooner or later.
Yet the main challenge of the click-2-call platforms providers is avoiding the temptation of using the consumer phone numbers they obtain and keep the numbers confidential, even not to provide it to the advertisers. Those that will do so will gain the consumer trust and gain a broad usage.
An interesting piece with many useful data on skype’s/eBay experiments with click-to-call can be found at http://www.auctionbytes.com/cab/abn/y06/m11/i27/s02

]]> By: Jonathan Dingman http://www.searchenginejournal.com/do-people-use-click-to-call/4057/comment-page-1/#comment-329811 Jonathan Dingman Sat, 02 Dec 2006 17:10:42 +0000 http://www.searchenginejournal.com/?p=4057#comment-329811 I use it once in a while. Probably not nearly as much as they want people to be using it though. I use it once in a while. Probably not nearly as much as they want people to be using it though.

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