Comments on: Digg-Microsoft Advertising Deal, Why Not Google?

By: Bashar

Bashar — Sun, 29 Jul 2007 19:08:40 +0000

I don’t think I want to click on Digg ads anymore now.

By: Another Dave

Another Dave — Sat, 28 Jul 2007 04:48:41 +0000

Well for people who don’t like MS and were going to digg for foss/linux news there is http://www.fsdaily.com – a digg style site just for foss news

By: Mike

Mike — Thu, 26 Jul 2007 19:19:50 +0000

Broke away from their reliance on Federated Media. Too communal I would guess.

They are growing up.

By: Bill Hartzer

Bill Hartzer — Thu, 26 Jul 2007 18:15:23 +0000

Generally these things (the deals) are done because they’re a good deal for both parties. In this case, Microsoft gets the traffic and visibility and Digg is obviously going to make more than they’re making now with running Google’s ads.

By: Dave

Dave — Thu, 26 Jul 2007 14:27:34 +0000

I’m sure the extremely low CTRs where a major reason for the switch. Also, like breifly mentioned, Digg gets some nice PR from the switch.

By: Arnold Zafra

Arnold Zafra — Thu, 26 Jul 2007 13:53:41 +0000

Honestly, I’m not a big fan of Digg, Kevin and Jay but writing this piece and digging into the mad Digg spectrum and speculating about the reason for the Microsoft is slowly turning me into a Digg convert.

By: Arnold Zafra

Arnold Zafra — Thu, 26 Jul 2007 13:30:49 +0000

Mukesh – The question is whether Microsoft advertisers are more than enough to be serviced on Digg and whether those advertisers would serve ads relevant to what Digg is all about – a hip, trendy social portal that it wants it to be.

1068844 – point well said. exactly the answer that I had in mind when I posted the question. the contract is for 3 years I believe.

CVOSSEO – MSN, being an underdog in the online advertising industry could probably the reason why Digg chose it to serve online ads to the site.

By: CVOS SEO

CVOS SEO — Thu, 26 Jul 2007 13:19:11 +0000

I’m sure digg accepted the best offer. MSN is a major underdog in online advertising so they likely are breaking even (at best) on this deal.

By: Mukesh

Mukesh — Thu, 26 Jul 2007 05:46:46 +0000

I am sure Digg will get better returns by displaying adcenter ads. Google adwords sucks and it pays you as low as 0.01 for some clicks. Ofcourse the rate for digg wud hav been better but again, google is not playing the game right. If this goes on, it is going to loose grounds as fast as it gained it. Too much greed is not very good. Yahoo can bcome a market leader in PPC.. if only it made the rules easier and started accepting international customers.