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	<title>Comments on: Death of SEO&#160;Transparency</title>
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		<title>By: Guitar Player</title>
		<link>http://www.searchenginejournal.com/death-of-seo-transparency/6379/comment-page-1/#comment-1271308</link>
		<dc:creator>Guitar Player</dc:creator>
		<pubDate>Thu, 06 May 2010 20:39:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.searchenginejournal.com/death-of-seo-transparency/6379/#comment-1271308</guid>
		<description>Since I spent lot of time to do the SEO for my sites I think it is better to do it for long time.....better to have sales next few years then just one week. SEO  has to be done slow....</description>
		<content:encoded><![CDATA[<p>Since I spent lot of time to do the SEO for my sites I think it is better to do it for long time&#8230;..better to have sales next few years then just one week. SEO  has to be done slow&#8230;.</p>
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		<title>By: Guitar Player</title>
		<link>http://www.searchenginejournal.com/death-of-seo-transparency/6379/comment-page-1/#comment-1256536</link>
		<dc:creator>Guitar Player</dc:creator>
		<pubDate>Thu, 06 May 2010 15:39:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.searchenginejournal.com/death-of-seo-transparency/6379/#comment-1256536</guid>
		<description>Since I spent lot of time to do the SEO for my sites I think it is better to do it for long time.....better to have sales next few years then just one week. SEO  has to be done slow....</description>
		<content:encoded><![CDATA[<p>Since I spent lot of time to do the SEO for my sites I think it is better to do it for long time&#8230;..better to have sales next few years then just one week. SEO  has to be done slow&#8230;.</p>
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		<title>By: dave</title>
		<link>http://www.searchenginejournal.com/death-of-seo-transparency/6379/comment-page-1/#comment-1109459</link>
		<dc:creator>dave</dc:creator>
		<pubDate>Tue, 01 Sep 2009 16:54:59 +0000</pubDate>
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		<description>I agree that the internet and its original clean way of marketing is no longer around, but that&#039;s just a part of the internet evolving.  All attempts to stop black hat techniques are being exhausted but as the internet continues to roll on so does it&#039;s new black hat technique inventors.  The way I see it is, just add value to the internet and search engines and things fall into place itself.</description>
		<content:encoded><![CDATA[<p>I agree that the internet and its original clean way of marketing is no longer around, but that&#8217;s just a part of the internet evolving.  All attempts to stop black hat techniques are being exhausted but as the internet continues to roll on so does it&#8217;s new black hat technique inventors.  The way I see it is, just add value to the internet and search engines and things fall into place itself.</p>
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	<item>
		<title>By: Yasir Khan</title>
		<link>http://www.searchenginejournal.com/death-of-seo-transparency/6379/comment-page-1/#comment-1105067</link>
		<dc:creator>Yasir Khan</dc:creator>
		<pubDate>Tue, 14 Jul 2009 04:20:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.searchenginejournal.com/death-of-seo-transparency/6379/#comment-1105067</guid>
		<description>Hi, 

This is a great post with varying degrees of opinions. Now coming to think about it, I might actually be in a bind for outing all the SEO secrets on my website! 

I guess I should be taking a different approach. If everyone knows what SEO people are doing, it causes a problem. You are right!

Keep up the good work!

Yasir</description>
		<content:encoded><![CDATA[<p>Hi, </p>
<p>This is a great post with varying degrees of opinions. Now coming to think about it, I might actually be in a bind for outing all the SEO secrets on my website! </p>
<p>I guess I should be taking a different approach. If everyone knows what SEO people are doing, it causes a problem. You are right!</p>
<p>Keep up the good work!</p>
<p>Yasir</p>
]]></content:encoded>
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		<title>By: Rhea Drysdale</title>
		<link>http://www.searchenginejournal.com/death-of-seo-transparency/6379/comment-page-1/#comment-967255</link>
		<dc:creator>Rhea Drysdale</dc:creator>
		<pubDate>Mon, 18 Feb 2008 16:42:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.searchenginejournal.com/death-of-seo-transparency/6379/#comment-967255</guid>
		<description>Karma, I agree about team transparency being essential for growth and communication. The key is having a team that understands your area and can provide informed criticism. If that doesn&#039;t exist for an individual SEO the only way to attempt to validate an approach is through outside communication or trial and error, neither of which are preferable.</description>
		<content:encoded><![CDATA[<p>Karma, I agree about team transparency being essential for growth and communication. The key is having a team that understands your area and can provide informed criticism. If that doesn&#8217;t exist for an individual SEO the only way to attempt to validate an approach is through outside communication or trial and error, neither of which are preferable.</p>
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		<title>By: Karma</title>
		<link>http://www.searchenginejournal.com/death-of-seo-transparency/6379/comment-page-1/#comment-967194</link>
		<dc:creator>Karma</dc:creator>
		<pubDate>Mon, 18 Feb 2008 16:27:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.searchenginejournal.com/death-of-seo-transparency/6379/#comment-967194</guid>
		<description>In the experience I have working with SEO&#039;s, I have found they work in a very silo&#039;ed environment.  Whether this is because they are overprotective of their work or because what they do is a lot of smoke and mirrors, I will never know.  Transparency is key if you are part of a team, and the only way to get things accomplished is to share the knowledge you posses.  Preach what you deliver and deliver what you preach, unless of course...it is of an egotistical nature</description>
		<content:encoded><![CDATA[<p>In the experience I have working with SEO&#8217;s, I have found they work in a very silo&#8217;ed environment.  Whether this is because they are overprotective of their work or because what they do is a lot of smoke and mirrors, I will never know.  Transparency is key if you are part of a team, and the only way to get things accomplished is to share the knowledge you posses.  Preach what you deliver and deliver what you preach, unless of course&#8230;it is of an egotistical nature</p>
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		<title>By: David Marx - SEO Enthusiast</title>
		<link>http://www.searchenginejournal.com/death-of-seo-transparency/6379/comment-page-1/#comment-962870</link>
		<dc:creator>David Marx - SEO Enthusiast</dc:creator>
		<pubDate>Sun, 17 Feb 2008 10:51:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.searchenginejournal.com/death-of-seo-transparency/6379/#comment-962870</guid>
		<description>Keeping ahead of the algorithms is one thing, doing the basics right is another. I think  everybody will agree on 90% of the basics needed, like on page optimisation, keyword research, link building etc, whilst the next 10% starts getting a tad arcane, especially when looking at last 2%.

SEO&#039;s evolution is reminding me a lot of the automotive / computer / most all tech industries, with today&#039;s flavour being tomorrows old news</description>
		<content:encoded><![CDATA[<p>Keeping ahead of the algorithms is one thing, doing the basics right is another. I think  everybody will agree on 90% of the basics needed, like on page optimisation, keyword research, link building etc, whilst the next 10% starts getting a tad arcane, especially when looking at last 2%.</p>
<p>SEO&#8217;s evolution is reminding me a lot of the automotive / computer / most all tech industries, with today&#8217;s flavour being tomorrows old news</p>
]]></content:encoded>
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	<item>
		<title>By: shayne</title>
		<link>http://www.searchenginejournal.com/death-of-seo-transparency/6379/comment-page-1/#comment-958271</link>
		<dc:creator>shayne</dc:creator>
		<pubDate>Fri, 15 Feb 2008 20:07:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.searchenginejournal.com/death-of-seo-transparency/6379/#comment-958271</guid>
		<description>Transparency also includes peer review of work I&#039;ve seen many former client site&#039;s suffer from the lack of knowledge and foresight into tactics they claim to understand from previous employees that were trained by myself. MANY in this industry tout success stories without substantial proof of a positive ROI to claim there self importance, rather than being a shameless self promoter or latching on to the so-called GURUS/ Rock Stars of this industry, just shut your mouth and let the results speak for themselves.</description>
		<content:encoded><![CDATA[<p>Transparency also includes peer review of work I&#8217;ve seen many former client site&#8217;s suffer from the lack of knowledge and foresight into tactics they claim to understand from previous employees that were trained by myself. MANY in this industry tout success stories without substantial proof of a positive ROI to claim there self importance, rather than being a shameless self promoter or latching on to the so-called GURUS/ Rock Stars of this industry, just shut your mouth and let the results speak for themselves.</p>
]]></content:encoded>
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	<item>
		<title>By: Jon Henshaw</title>
		<link>http://www.searchenginejournal.com/death-of-seo-transparency/6379/comment-page-1/#comment-956387</link>
		<dc:creator>Jon Henshaw</dc:creator>
		<pubDate>Fri, 15 Feb 2008 12:32:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.searchenginejournal.com/death-of-seo-transparency/6379/#comment-956387</guid>
		<description>Rhea, I really enjoyed reading this entry – thanks for spending the time to write it and for capturing all of those quotes.

In this industry, just as Jonathan Hochman suggested, one of the quickest ways to bring attention to yourself is to give away good techniques, so I doubt that&#039;s going to go away. 

This industry attracts every kind of person, which is why you get every kind of yahoo – from the shyster to the true expert. For me, I can instantly identify content that&#039;s probably total crap as soon as I see the word &quot;secret.&quot; 

Personally, I&#039;ll continue to write and publish techniques and ideas. However, it&#039;s twofold for me. Part of it is definitely for publicity, but another crucial part is the act of simply participating in the SEO community.

As for those tried-n-true or newly discovered techniques that give me an advantage over other specialists in the field, I&#039;ll continue to keep those to myself, put them behind a cost wall or tell anyone who asks if they buy me a beer :)</description>
		<content:encoded><![CDATA[<p>Rhea, I really enjoyed reading this entry – thanks for spending the time to write it and for capturing all of those quotes.</p>
<p>In this industry, just as Jonathan Hochman suggested, one of the quickest ways to bring attention to yourself is to give away good techniques, so I doubt that&#8217;s going to go away. </p>
<p>This industry attracts every kind of person, which is why you get every kind of yahoo – from the shyster to the true expert. For me, I can instantly identify content that&#8217;s probably total crap as soon as I see the word &#8220;secret.&#8221; </p>
<p>Personally, I&#8217;ll continue to write and publish techniques and ideas. However, it&#8217;s twofold for me. Part of it is definitely for publicity, but another crucial part is the act of simply participating in the SEO community.</p>
<p>As for those tried-n-true or newly discovered techniques that give me an advantage over other specialists in the field, I&#8217;ll continue to keep those to myself, put them behind a cost wall or tell anyone who asks if they buy me a beer :)</p>
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		<title>By: SEO Results</title>
		<link>http://www.searchenginejournal.com/death-of-seo-transparency/6379/comment-page-1/#comment-955283</link>
		<dc:creator>SEO Results</dc:creator>
		<pubDate>Fri, 15 Feb 2008 06:21:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.searchenginejournal.com/death-of-seo-transparency/6379/#comment-955283</guid>
		<description>Before we got involved in online marketing we ran a successful below the line marketing enterprise for many years.

Back in the days any advertising was considered to be good advertising and we got rapped over the knuckles many, many times for going over the top.

Same applies to SEO, but here one needs to be a lot more circumspect, as penalties are immeadiate and can reverse many months worth of hard work very quickly....</description>
		<content:encoded><![CDATA[<p>Before we got involved in online marketing we ran a successful below the line marketing enterprise for many years.</p>
<p>Back in the days any advertising was considered to be good advertising and we got rapped over the knuckles many, many times for going over the top.</p>
<p>Same applies to SEO, but here one needs to be a lot more circumspect, as penalties are immeadiate and can reverse many months worth of hard work very quickly&#8230;.</p>
]]></content:encoded>
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