Dealer.com, the online marketing solutions leader for auto dealers, recently announced an addition of a social media package to its platform. The Chief Marketing Officer of the company, Dean Evans, touted Dealer.com as having developed a complete set of online integration tools to help car dealers navigate through social media. The tools leverage the industry competition and help dealers gain a competitive advantage over one another.
The company views this as a highly advantageous move since over 90% of car buyers shop online and 25% of Americans spend their time on social networking sites. With these numbers, the company feels that this new social tool will reach more of its target market than before.
The new auto dealer’s Social Relationship Manager (SRM) tool promises to meet the digital needs of the dealerships by offering a three-point approach to optimizing their social presence online. Those approaches will target listening, talking and connecting and utilize six features to accomplish that goal. The features will include:
- Reputation Monitor
- Facebook Social Applications
- Social Analytics
- Dealer Ratings
- Content Suggester
All of these features will be accessible on the Dealer.com site and through one single login. It was designed in this way to allow dealers to to access their choice of social media services directly without adding additional steps or logins. The dealers however can also access these sites independently if they choose.
The Facebook Social Application is one of the features that is expected to get a lot of attention. The feature will allow dealers to connect with their followers as it integrates their existing Facebook profile directly into the Dealer.com Social Relationship Manager profile. This will streamline the dealer’s activity. Or, they can choose to create a new Facebook profile with application features dedicated towards vehicle videos, dealer inventory and other customizable platforms.