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Short Sentences Sell: How to Make a Big Bang with Little Words

February 24, 2010 By +Sherice Jacob, see all posts by

When was the last time you read your own copy and set about cutting out any words larger than three syllables? It sounds like a drastic measure, but these days, even corporations are starting to see the light: words like synergy, sustainable and assessment are being sliced out in favor of more direct, simplified language. What’s the deal here? Have we all gotten dumber? Not at all. But … [Read more...]

When was the last time you read your own copy and set about cutting out any words larger than three syllables? It sounds like a drastic measure, but these days, even corporations are starting to see the light: words like synergy, sustainable and assessment are being sliced out in favor of more direct, simplified language. [...]

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February 24, 2010 | 3 Comments | Read Story

Filed Under: Blogs and Blog Search

DIY Blog Post Graphics For The Non-Designer

February 24, 2010 By +Scott Cowley, see all posts by

Adding pictures and graphics to your blog posts is an easy way to enhance your message. Using a Creative Commons picture or stock photo is common, but creating a custom graphic is unique. Not only do custom graphics help you craft the perfect complement to your text and improve “linkability,” but you’ll never get caught [...]

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February 24, 2010 | 6 Comments | Read Story

Filed Under: Blogs and Blog Search

Yahoo, Twitter Agree On Content Sharing Deal

February 23, 2010 By +Arnold Zafra, see all posts by

Twitter seems to be getting on every search engines lately. It has already struck deals with both Microsoft and Google whereby Twitter streams will be integrated into search result pages. And now, it just agreed on a content sharing deal with Yahoo. According to Jim Stoneham, VP of communities for Yahoo via a report by [...]

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February 23, 2010 | 1 Comment | Read Story

Filed Under: News, Twitter

Weekly Search & Social News: 02/23/2010

February 23, 2010 By +David Harry, see all posts by

Welcome to another edition of ‘7 Days of Search and Social‘ – it was a fairly quiet week out on the trails last week and there reall were no real ‘zinger’ stories that got the search world in a tizzy (who knew? woulda’ been a great week for some link bait). Heck, even Google was [...]

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February 23, 2010 | 2 Comments | Read Story

Filed Under: News Tagged With: , , ,

14 Uber Cool Reasons to Attend SAScon UK (+Discount for SEJ Readers!)

February 23, 2010 By +Ben McKay, see all posts by

Without a doubt, one of the best things happening in the UK search and social industry for 2010 is the launch of SAScon…even if, as one of the organisers, I do say so myself! Organised by a not-for-profit co-op of search and social folk in the UK, SAScon is a conference that really encapsulates what [...]

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February 23, 2010 | Comments Off | Read Story

Filed Under: Search Engine Conferences

How to Leverage Traffic Besides Using Organic Search

February 23, 2010 By +Mark Thompson, see all posts by

Too many SEO’s and marketers worry about getting that #1 ranking in Google for their primary keyword/phrase.  Of course, if that query is being highly searched and you rank first, you are going to receive some good traffic.   However, it may take an enormous amount of effort to achieve those rankings.  It may be worth [...]

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February 23, 2010 | 10 Comments | Read Story

Filed Under: SEO

Raven Tools: Analyze On-Page Keywords with Keyword Analyzer

February 23, 2010 By

Previously, I have already shared some tools that can extract key words and phrases from a web page and analyze its prominence. Raven tools have a somewhat improved version of such a utility that can analyze the page copy, identify most prominent phrases, analyze how relevant they are to the page content and define the [...]

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February 23, 2010 | 1 Comment | Read Story

Filed Under: Tools

Writing for Attention: Ammunition for Personalised Search

February 23, 2010 By +Joanna Butler, see all posts by

Personalised search is Google’s latest tactic of boosting rankings for domains that users have shown they are more likely to visit based upon their search history. It can be disabled, but when it’s on by default, search (and click-through) history is stored in a 180 day cookie meaning personalised search comes into play only on [...]

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February 23, 2010 | 3 Comments | Read Story

Filed Under: SEO

Google Launches DoubleClick for Publishers

February 22, 2010 By +Arnold Zafra, see all posts by

Google has just announced its new ad serving technology which is geared for both large and small scale online publishers – DoubleClick for Publishers. This is actually a result of combining Google Ad Manager and DoubleClick Ad Exchange which Google purchase in 2008. DoubleClick for Publishers, the main service will be available for large online [...]

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February 22, 2010 | 2 Comments | Read Story

Filed Under: News

How to Avoid Launching a Deaf, Dumb, and Blind Social Engagement Campaign

February 22, 2010 By +Neal Rodriguez, see all posts by

[Intro by Ann] Engagement is the most important aspect of social media marketing. This post is a collection of video interviews conducted by our guest contributor, Neal Rodriguez. Top internet marketing experts speak on how to track and manage social media campaigns, social media reputation management, and marketing on Twitter. Michael Graywolf on How to [...]

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February 22, 2010 | 3 Comments | Read Story

Filed Under: News
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