Microsoft Officially Announces its New Search Engine – Bing

As expected,  Microsoft’s official announcement of its new search engine aka decision engine, aka vertical search engine aka Bing or whatever you may want to call it, has created quite a buzz.  Bing, which is internally called Kumo is described by Microsoft as – “a new Decision Engine and consumer brand, providing customers with a first step in moving beyond search to help make faster, … [Read more...]

As expected,  Microsoft’s official announcement of its new search engine aka decision engine, aka vertical search engine aka Bing or whatever you may want to call it, has created quite a buzz.  Bing, which is internally called Kumo is described by Microsoft as – “a new Decision Engine and consumer brand, providing customers with a [...]

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May 28, 2009 | 14 Comments | Read Story

What’s The Real Value of Brand PPC?

Many of our PPC clients (and from what I hear from other pros and agencies, many of their clients) at some point start to believe they shouldn’t be spending money on keywords for their brand names, service name, or product names. They want to advertise only on more general keywords. I believe this is a mistake [...]

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May 28, 2009 | 15 Comments | Read Story

Featured FireFox Addon: Google Enhancer

Google Enhancer is this week’s featured SEO FireFox addon for adding a few really nifty features to Google search results page: Google SERPs enhancer: Numbers search results (note: like other numbering tools, this one counts clustered results and blended search results as separate listings); Adds Google Advanced search options for easier access: Date range; Language; [...]

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May 28, 2009 | 4 Comments | Read Story

Navigate the Web Faster with These FireFox Hotkeys

I have looked already into ways to speed up some SEO tasks with FireFox shortcuts as well as create your own. This time I am following up with some hotkeys that allow you to navigate the web much faster: Default navigation hotkeys Navigation Alt+ Alt + B Open the Bookmarks drop-down menu Alt + Enter [...]

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May 28, 2009 | 5 Comments | Read Story

Google Adds Image Ads on AdSense Link Units

If you’re implementing AdSense Link Units on your sites, this new feature might interest you.  For those who may have forgotten already, AdSense Link Units are  alternative text links to standard text ads that displays a list of topics relevant to a page on your site. If your readers click on any of this link, [...]

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May 27, 2009 | 5 Comments | Read Story

Lawyers, Guns, and Twitter – Who Owns Your Twitter Account

Last week I read an article on BusinessWeek.com that presented the results of a survey of c-level executives regarding employees and social networks.  According to the survey from Deloitte, 60% of c-level executives interviewed believe they have a right to know how their employees represent themselves and their companies on social networking sites.  On the [...]

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May 27, 2009 | 22 Comments | Read Story

Awkward Social Media Relationships: Inevitable?

I ran across this on Facebook the other day: Brutal. Thankfully, my parents aren’t there yet. But more and more I’ve got coworkers, friend’s parents, industry peers and clients “friending” me on Facebook. I enjoy seeing these folks on a more human level as it’s hard to feel connected with someone you’ve never met or [...]

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May 27, 2009 | 7 Comments | Read Story

10 Ways to Diagnose a Google Penalty

An interesting thread on WebmasterWorld forums discusses ways to diagnose a possible Google penalty. If you suspect your site / URL is being filtered out / penalized (e.g. you have lost some Google rankings), try doing the following: Dig your internal traffic analytics for traffic drops or bad trends; Perform [site:yoursite.com] search in Google to [...]

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May 27, 2009 | 32 Comments | Read Story

Facebook Receives $200 Million Investment from Russian Tech Firm

Facebook announced Tuesday that it has received an infusion of $200 million from Digital Sky Technologies, a Russian Internet firm, which has a 1.96% ownership in Facebook. This now valuates Facebook at $10 billion and adds Digital Sky as the second company to invest heavily in Facebook after Microsoft acquired 1.6% of Facebook for $240 [...]

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May 26, 2009 | 5 Comments | Read Story

The ABCs of a Great SEO Leader

So, you can audit a site. I’ll bet you have a methodology in place to do it a thousand times over. You probably do it pretty darn well. You insure the proper keywords are in page titles, canonical issues are addressed, internal anchor text is optimized, and so on. You know your stuff. Yet, you [...]

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May 26, 2009 | 14 Comments | Read Story