Hosting a Contest for Link Building and Buzz

Most of link building / linkbaiting techniques are used so often that they lost their effectiveness long ago. Unfortunately, hosting a contest is one such technique: that has become a common fashion to create a contest for the sake of creating a contest without much thinking behind it. However the tactic may be still effective when done right. Your contest may be rather successful: if you … [Read more...]

Most of link building / linkbaiting techniques are used so often that they lost their effectiveness long ago. Unfortunately, hosting a contest is one such technique: that has become a common fashion to create a contest for the sake of creating a contest without much thinking behind it. However the tactic may be still effective [...]

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September 30, 2008 | 10 Comments | Read Story

Google Launches “Google Moderator”, Posing the Question “What would YOU ask?”

I don’t know if I am slightly abnormal or just more politically interested than most, but I generally enjoy watching the presidential debates. I like seeing the candidates put on the hot-seat, even though I know fully-well that they’ve been prepped and have seared scripted responses into their memories. Sometimes they are caught off guard [...]

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September 29, 2008 | 5 Comments | Read Story

Yahoo Is NOT Selling Yahoo Answers

Yesterday I covered some of the buzz on the rumor that Yahoo may be selling off some of its properties, which includes Yahoo Answers, as part of the [possibly upcoming] AOL merger agreements. A Yahoo spokesperson wrote me this morning to let me know that on the record, Yahoo has no plans to sell Yahoo [...]

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September 29, 2008 | 3 Comments | Read Story

4 People Search Engines – Looking for Someone Online

Like reputation management, people search is rather a hot topic. Nowadays you can find almost anything about anyone online. Surprisingly, dedicated person search is not yet well-developed (probably that has something to do with burning online privacy problems) but still is something to look into: Search Engine What you will learn about the person Yoname.com [...]

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September 29, 2008 | 22 Comments | Read Story

Should Yahoo Sell Yahoo Answers?

Yahoo is in the process of opening talks with Time Warner on merger and other partnership opportunities with AOL according to the Financial Times and numerous media outlets, some of which are discussing Yahoo selling off what are considered to be its non-core assets. TechCrunch posted last week that one of those assets may in [...]

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September 28, 2008 | 8 Comments | Read Story

Google Celebrates Its 10th Birthday

Google is officially celebrating its 10th birthday today, marking a decade that Google has been serving search results (and 13 years since their concept was first launched, dubbed BackRub). To celebrate, Google is using the above logo on its worldwide search engines while also launching a really cool and interactive Google Timeline. Thanks Google, and [...]

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September 27, 2008 | 3 Comments | Read Story

It’s Yahoo’s Turn to Defend the Search Ad Deal with Google

If Google can manage to put up a website explaining their search ad deal with Yahoo, Yahoo for its part can only manage to make a post at the company’s blog, explaining what’s in it for Yahoo and how it is going to affect the search ad market. But the post nonetheless was made by [...]

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September 27, 2008 | 2 Comments | Read Story

Ballmer Says Search is a Five-Year Task

For Microsoft, they are the only company which stands a chance of rivaling Google in the search market five years from. This was the statement of Microsoft CEO Steve Ballmer which was given during an event by the ChurchHill Club. But despite those statement, Ballmer admitted that it would take a lot of hardwork and [...]

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September 26, 2008 | 3 Comments | Read Story

Micro-Site Strategy for Link Building and Brand Awareness

Creating a network of micro-sites for the sake of link power manipulation is a controversial technique; hence it has become risky to interlink your own websites even for very “white hat” purposes (e.g. to let your readers know about your other relevant sites). Nonetheless, link building with micro-sites can be a highly effective technique if [...]

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September 26, 2008 | 11 Comments | Read Story

Google Defends Yahoo Search Ad Deal Again, and Again

In what could be its biggest move to defend the search ad deal which is about to be implemented in a couple of days now, Google has launched a website explaining everything that anyone could possibly need to know about the advertising partnership. Highlighting key points about the deal, the “Facts about the Yahoo-Google advertising [...]

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September 25, 2008 | 3 Comments | Read Story