Google Decides to Make its Knol Site a Moderated Wikipedia

After seven months since it was announced, Google finally opens its Wikipedia-like web product KNOL to the public. I could understand why it took Google that long to launch Knol, for one it needs to populate the site first with relevant, enticing and interesting articles from its beta authors to make Knol appealing to the public. And so it did. Knol, currently has a slew of "authoritative" … [Read more...]

After seven months since it was announced, Google finally opens its Wikipedia-like web product KNOL to the public. I could understand why it took Google that long to launch Knol, for one it needs to populate the site first with relevant, enticing and interesting articles from its beta authors to make Knol appealing to the [...]

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July 23, 2008 | 6 Comments | Read Story

AOL Integrates Goowy Into Platform-A Widget Ads

AOLs Platform-A is now offering Goowy’s widget creation and management services as part of its widget distribution offering for advertisers. AOL purchased Goowy back in February 2008, a startup which specialized in simplified widget creation and “webtop” tools for email, calendars and instant messaging. Goowy enables the creation, syndication and measurement of widget-based campaigns as [...]

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July 23, 2008 | Comments Off | Read Story

On-Site Geo-Targeting and Local Search Optimization

Previously, I have already touched upon tools that help in geo-targeting and compared their effectiveness. All of them are beyond your on-site optimization efforts: Setting geographic target with Webmaster Tools; Server location; A country specific top level domain; + Backlinks from local websites. While the above list is a must if you want search engine [...]

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July 23, 2008 | 7 Comments | Read Story

Google Buying Digg for $200 Million.. Why?

Rumors are spreading all over the blogosphere that Google and Digg are talking acquisition again as Google will be buying Digg for $200 million and bringing it in under the Google News umbrella, as TechCrunch is reporting (no word if the two parties are holed up in a secret hotel room location outside of MountainView [...]

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July 22, 2008 | 3 Comments | Read Story

What’s the Real Benefit from Google Sitelinks?

In my previous post on the topic I summarized the theories behind Google Sitelinks. Now I would like to look into and also to ask for your experience on what’s the real benefit from them. Many webmasters are eager to get them but do they realize why? Or is that just following the overall trend? [...]

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July 22, 2008 | 20 Comments | Read Story

SEO Rule #1 : Don’t Lie to Google

Do not lie to Google during a Reconsideration Request. Reconsideration Requests are done after a site has been hit by Google for a spamming penalty, and Google gives the site a chance to redeem itself by fixing its errors, and asking the Google Spam team to reconsider the site for reindexing in Google. If you’ve [...]

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July 22, 2008 | 1 Comment | Read Story

Google Penalties and Building Trust : Ongoing SEO Task?

Google has been known to issue out all kinds of penalties over the years; even Search Engine Journal was penalized a while back (or our Google Toolbar PageRank was). In addition to Google PageRank penalties, there are all kinds of reasons to get penalized by Google which range from building too many obvious spam links [...]

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July 22, 2008 | 2 Comments | Read Story

Link Building Search Queries Collection

After Paul did a great job explaining how search queries can help in link building, I decided to expand offering the list of such link building queries and also some tips on how to search effectively

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July 22, 2008 | 52 Comments | Read Story

FireFox for SEOs: Working with Several FireFox Profiles

I do prefer FireFox over other browsers. This can be a matter of a habit but I don’t know any other browser that can be customized in such a plenty of ways. A profile in FireFox is the collection of extensions, bookmarks, settings, passwords, and user preferences that are saved for you in a separate [...]

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July 21, 2008 | 12 Comments | Read Story

How Net Promoter Score (NPS) Can Differentiate Your Search Marketing Agency

Last month I attended a SEMPO New York networking event that featured an “In-House versus Agency” debate, in which the debaters argued the benefits of each model. After the debate, I was speaking with one of the agency panelists, and we discussed the challenges agencies face differentiating themselves from their competitors given the number of [...]

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July 21, 2008 | 3 Comments | Read Story