A lawsuit filed in Los Angeles Superior Court by law firm alleged that IAC’s directory site Citysearch has been defrauding its advertising customers by encouraging click fraud. The lawsuit was filed by Kabateck, a law firm which previously won a click fraud case against Yahoo and was also part of a similar case filed […]
Entries from May 2008
IAC’s Citysearch Faces Click Fraud Lawsuit
May 27th, 2008 by Arnold Zafra | No Comments
MBA Students Are Dying to Get in at Google
May 27th, 2008 by Julie Kent | 1 Comment
Upon graduation, the dream of many MBA students is to snag a job at Google. Yep, that’s right - Google. For the second year in a row, Google has become the most coveted employer of MBA grads, beating out expected favorites of investment banks and consulting firms. A survey found that 23.65% of those students […]
Google Says Viacom Lawsuit Against YouTube Threatens Freedom
May 27th, 2008 by Julie Kent | No Comments
According to Google Inc., a $1 billion copyright infringement lawsuit brought against YouTube by Viacom Inc. threatens to drastically alter the way hundreds of millions of people share all kinds of information on the Internet. The claim was made in papers filed in the U.S. District Court in Manhattan, as Google responded to Viacom’s latest […]
3 Questions to Help You Plan Your Search Marketing Career
May 27th, 2008 by Josh Gampel | 12 Comments
I have been recruiting in the search marketing industry for over four years, and I am still intrigued by the individuals that I come across everyday. Search marketers possess a unique combination of both marketing and technology skills that are unmatched by any other profession. My experience has been that most search marketers […]
Advanced Link: Operator to Explore Your Competitor’s Backlinks
May 27th, 2008 by Ann Smarty | 31 Comments
I for one do backlink research almost daily. Why is that so essential in SEO to know how to properly analyze backlinks?
It educates. The established sites in your niche set an example to follow and give you an idea of how link building is done.
It inspires. The more you know about pages linking to your […]
Google, the Renewable Energy Utility Company
May 26th, 2008 by Loren Baker, Editor | 6 Comments
Google’s direction to fuel the green utility market is quite amazing and opens doors for so much more of a direction in efficiency for the company which is so different, yet similar to search.
Google’s search algorithm is based upon efficiency and serving the right results based on mathematical, not human, evaluation. Their involvement in the […]
Why Doesn’t Google Honor Memorial Day in the US?
May 26th, 2008 by Loren Baker, Editor | 25 Comments
Google, Yahoo, Ask.com and other search engines usually make a rather big deal out of modifying their logos for different holidays and happenings.
Today is Memorial Day the United States, a National Holiday remembering soldiers & veterans lost in war.
Yahoo and Ask.com, even Dogpile all commemorate Memorial Day, along with other holidays, but for some reason […]
Squeeze the Most Juice Out of Your Social Media Profile
May 26th, 2008 by Ann Smarty | 6 Comments
A while ago I posted a widely discussed article on indirect promotion on how to grow your site power by building links to pages linking to it. XMCP posted a great piece on how to make the most of your social media profile in terms of link juice. A few key notes (I am omitting […]
Reporting SEO Competition to Google : Conflicting Reports
May 23rd, 2008 by Loren Baker, Editor | 8 Comments
Well, the issue of whether or not search marketers report their competition to Google if their competitors are practicing gray or blackhat tactics has shed a new light on the issue, or on the difference between some SEO blogs and our audiences.
Search Engine Roundtable has published the results of a poll asking if SEO’s report […]
Google, Yahoo & Microsoft : SEO Influence of Keywords in Domain Names
May 23rd, 2008 by Loren Baker, Editor | 23 Comments
SEO Question : Are keywords in URL and domain name important? And how does it differ across various search engines?
Although a very basic question, I’ve been asked this many times by clients, friends and other SEO’s during meetups. For years, this question has also been frequently asked in many forums and blogs; whether keywords in […]
