Entries from March 2008

Loren Baker, Editor

Geary Interactive Acquires Fathom Online

March 31st, 2008 by Loren Baker, Editor | 2 Comments

Was just listening to the Daily Search Cast with Danny Sullivan (which I’ll be co-hosting on Wednesday, my first major podcast guest hosting gig!) and Danny mentioned that Fathom Online has been acquired by Geary Interactive. For those of you who are not familiar with Geary, they are a fairly massive Interactive advertising agency which […]

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Ann Smarty

5 Useful Social Bookmarking FireFox Extensions

March 31st, 2008 by Ann Smarty | 4 Comments

1. StumbleUpon toolbar (for registered SU users).
Most useful features:

review, vote for and tag any page you visit;
search for pages submitted by your friends;
browse through submissions within a channel (e.g. Flickr);
quickly access your favorites;
see and analyze a page SU ranking withing search results.

2. SocialPhile - displays page Digg rankings withing search results:
Most useful features:

find pages that […]

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Arun Radhakrishnan

23andme : Social Networking Comes to Genomics

March 31st, 2008 by Arun Radhakrishnan | No Comments

The trend today is about ’socialnetworking-zing’ everything. From corporate portals to hotel sites, the buzz is about how to get users to sync with other individuals and share content online. I think it was only time that genomics also got on the bandwagon – a reason why the latest announcement from 23andme is not much […]

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Loren Baker, Editor

Google Now Controls 69% of Online Advertising Market

March 31st, 2008 by Loren Baker, Editor | 7 Comments

Google’s acquisition of DoubleClick has turned the company into double the online advertising juggernaut that it once was, with a total advertising market share of 69% according to Attributor’s study.
Google enjoys a 35% share of advertising to unique users while DoubleClick enters the Googleplex with its own 34%. Combined, the two forces serve advertising to […]

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Arnold Zafra

Yahoo Launches Shine, Site for and by Women

March 31st, 2008 by Arnold Zafra | 3 Comments

Yahoo has just launched a new site that goes by the moniker “Shine”. It a new site by and for women. Everything you’d always wanted to ask about women, well I doubt if you can find in Yahoo Shine. Not really because Yahoo Shine doesn’t want to be branded as your typical website […]

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Loren Baker, Editor

Google Goes Black in US and Abroad

March 29th, 2008 by Loren Baker, Editor | 17 Comments

Google Israel went black on Thursday to celebrate Earth Hour and today in the United States, Google has gone black here in a global effort to remind cities and people to turn off their lights for one hour and spread the awareness of energy conservation.
The Google Black concept was first started to try and convince […]

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Joe Whyte

Youtube Video Analytics : A Video Tutorial and Overview

March 28th, 2008 by Joe Whyte | 5 Comments

On March 27th Youtube officially released its first version of video analytics. This release brings new depth and attention to the importance of video marketing. Being the 3rd most trafficked site globally and the fact that the generation Y trend for video viewing has skyrocketed literally making online videos the new TV, according to emarketer, […]

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Julie Kent

Google Loses Another Top Exec to Facebook

March 28th, 2008 by Julie Kent | 3 Comments

In just one month, Google has lost two top executives to the wildly popular social networking site Facebook.  First it was Sheryl Sandberg, a Google VP of Global Online Sales, who left to become the company’s new COO, and now Ethan Beard has left the Mountain View monstrosity to become their director of business development.  […]

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Arnold Zafra

Google Brings Robot.txt generator to the Webmaster Tools

March 28th, 2008 by Arnold Zafra | 5 Comments

Google Webmaster Tools has a new tool that would certainly be useful to site owners in making their site Googlebot friendly – the Robots.txt generator. Basically, what this translator does is to automatically generate robot.txt file. With a few clicks of the mouse, you can easily have your site’s robots.txt file. Thus it eliminates the […]

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Loren Baker, Editor

Twitterfeed : Bringing RSS to Twitter for Every Blogger

March 28th, 2008 by Loren Baker, Editor | 7 Comments

I’d heard about this Twitter fad for a good year or so, but had never really gotten into it (or Twittered) until after the SMX West search marketing conference in early March. It seemed like almost everyone was using Twitter at the conference for various reasons; whether they were to alert others of the sessions […]

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