Entries from January 2008

Arnold Zafra

Report: Google Surges on in Q4 2007 Search Performance But ROI Didn’t Quite Improved

January 30th, 2008 by Arnold Zafra | 5 Comments

We have seen various search engine performance statistics of the three major search engines for the last quarter of 2007 and Google topped these reports statistically. So, it would hurt a bit to add another report which again shows that Google’s top rivals, Live Search and Yahoo Search are lagging way behind Google in terms […]

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Arnold Zafra

Microsoft Seals Advertising Deal with Wall Street Journal

January 29th, 2008 by Arnold Zafra | No Comments

Microsoft and Wall Street Journal has reached and advertising deal, which if I may say so, is perhaps Microsoft’s biggest deal so far as a content publishing network. The deal involves Microsoft providing contextual and paid search advertising on all Wall Street Journal digital properties including financial investment news portal Barrons.com, stock market quotes site, […]

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Arnold Zafra

Yahoo 4th Quarter Revenues Went Up in 2007, But Overall Net Income Suffered

January 29th, 2008 by Arnold Zafra | 4 Comments

The reports and statistics are out, and as I was looking over Yahoo’s financial report for 2007, all I saw was increase in this, and increase in that. But of course, we should all not be mislead by this report. Actually, you just have to open your eyes a little bit wider to see the […]

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Arnold Zafra

Google Adsense Changes PIN Program a Bit

January 29th, 2008 by Arnold Zafra | 7 Comments

For Google AdSense publishers, the Personal Identification Number (PIN) is a validation method used by AdSense to verify the accuracy of information provided by publishers when they sign up for an AdSense account. The PIN is usually sent out to AdSense publishers who have already reached the minimum earnings of $50 for their AdSense implementation.
Now, […]

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Loren Baker, Editor

Which Keyword Research Tool Do You Recommend?

January 29th, 2008 by Loren Baker, Editor | 16 Comments

I’m currently looking into various keyword research tools for an upcoming project. Some of the tools I have been reviewing internally are Wordze, KeywordDiscovery and the keyword research tools provided by the search engines.
So, I’d like to ask our SEJ reader base; what keyword research tool(s) do you recommend and why?
Thanks.

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Arnold Zafra

Reversing Google’s Position Six Penalty

January 29th, 2008 by Arnold Zafra | 7 Comments

When Search Engine Land reported last week that some sites were being hit by a mysterious plague called position six penalty, it created a stir among webmasters and SEO experts from SEL’s forums. None other than SEO guru Aaron Wall publicized this issue when his site was hit by the position six penalty. When a […]

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Arnold Zafra

Google Experiments on New Search Views

January 28th, 2008 by Arnold Zafra | 5 Comments

Finally Google maybe realizing that there’s more to being a search engine than giving relevant search results. Over at Google’s experimental lab, several new views for its search results pages are being tested. Aside from the traditional search results views that we used to get, additional search views might be offered soon - […]

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Loren Baker, Editor

Google Entering Paid Reviews Business? Via AdSense?!?

January 28th, 2008 by Loren Baker, Editor | 3 Comments

Shoemoney has published a tip coming from a secret source that Google is going to be offering paid reviews via their Google AdSense system and is looking for beta testers. Make no sense to you or seem to good to be true? Jeremy lays down some reasons why this may be doable.

Publishers - Google already […]

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Loren Baker, Editor

Marchex and Idearc Media Form Local Advertising Partnership

January 28th, 2008 by Loren Baker, Editor | 1 Comment

Marchex, Inc. a local online advertising, SEM & local content company and Idearc, parent company of Superpages.com, have formed a local advertising agreement where Superpages.com performance-based advertisers will be placed on Marchex’s network of web sites through Enhance Interactive, Marchex’s advertising network.
“Marchex is dedicated to providing the products and services that enable leading sales […]

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Julie Kent

Yahoo to Proceed with Mass Layoffs

January 28th, 2008 by Julie Kent | 4 Comments

According to Silicon Alley Insider, a source close to Yahoo is confirming that Yahoo! CEO Jerry Yang will indeed press on with plans for an aggressive round of layoffs. The source has indicated that the layoffs will likely be announced at Yahoo’s conference call scheduled for later this week, and that roughly 1,500 to […]

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