Entries from December 2007

Loren Baker, Editor

Google Partners with DoCoMo : Japanese Search Market Prepares for iPhone

December 27th, 2007 by Loren Baker, Editor | 2 Comments

Google is making a push to expand its reach in the Yahoo owned Japanese market via targeting where the majority of Japanese users spend their time online, their cell phones.
Google has partnered with NTT DoCoMo, a major cell phone carrier in Japan to power their default search on all phones, bringing Google power to […]

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Arun Radhakrishnan

BookMach : Bookmarks & Sites That Find You

December 27th, 2007 by Arun Radhakrishnan | No Comments

Bookmarking has become more personalized thanks to the likes of Social bookmarking sites such as Digg and StumbleUpon. Bookmach is another search engine that provides a personalized approach to bookmarking content.
From the outset, BookMach is an engine that indexes several thousands of blogs, e-zines and as they call it, highly reputed sites. A user can […]

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Loren Baker, Editor

Sam’s Club Search Marketing : Good or Bad for the Industry?

December 27th, 2007 by Loren Baker, Editor | 10 Comments

Sam’s Club, the Wal-Mart owned mega store which is a godsend to small businesses looking to stock locally breaking dependency on wholesale distributors, is now offering a search marketing service targeted towards those same small businesses.
Sam’s Club’s LeadConnect, which seems to be a resold version of Innuity LeadConnect, offers McMarketing for the small business which […]

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Julie Kent

Google’s AutoLink Browser Tool in Court on Patent Infringement Charges

December 27th, 2007 by Julie Kent | 1 Comment

The U.S. Court of Appeals ruled on Wednesday that Google’s AdSense program did not infringe on any patents as alleged by Hyperphrase Technologies. However the court overturned part of a lower court decision, landing Google’s AutoLink browser tool back in court.

Hyperphrase Technologies initially filed a lawsuit against Google in April 2006, making claims that […]

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Loren Baker, Editor

Google Bans AdWords Ads for Being Too Sexy

December 27th, 2007 by Loren Baker, Editor | 8 Comments

Google has blocked the serving of AdWords contextual (or AdSense) display ads in the European market of US lingerie company Pampered Passions because the company has deemed the ads as having adult content.
The Pampered Passions campaign invites men to buy lingerie for their loved ones for Christmas, but the tone and skin shown in the […]

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Arun Radhakrishnan

Like.com : Revisiting Visual Search as It Should Be

December 26th, 2007 by Arun Radhakrishnan | 4 Comments

Riya launched Like.com, a visual search engine in the year 2006. Image search in its true spirit should be about the image only. Most image search engines today rely on additional tags and meta data to refine their image searches. Its more like feeling for a color with your eyes closed.
Riya, having accomplished at Facial […]

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Loren Baker, Editor

Empire Today : How to Optimize a Badly Branded Google Results Page

December 24th, 2007 by Loren Baker, Editor | 16 Comments

Last week was a trying week for me as on top of the normal day to day responsibilities of managing a search blog and a search marketing company, I was also managing multiple projects which were a bit out of my field of expertise.
We decided to renovate my condo just in time for the holidays […]

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Arun Radhakrishnan

Meta Search Engines : Why Use Them? Still Important?

December 24th, 2007 by Arun Radhakrishnan | 10 Comments

Engines which work on top of search engines has been a growing area ever since Web Search went mainstream.
Most meta-search engines use content from the top engines - Google, Yahoo or Live Search and many also refer to content specific sources such as Flickr, PicSearch for image search. Infact, DogPile was one of the […]

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Arnold Zafra

Google Won’t Just Step Down the Search Rankings, Tops comScore’s November Report

December 24th, 2007 by Arnold Zafra | 4 Comments

Looks like Google is out to dominate the search engine battle this year. It has consistently topped search engine rankings from various web analytics reports for the past couple of months, and in what seems to be the final ranking for this year, it once again shown the search engine industry its supremacy in terms […]

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Arnold Zafra

WikiaSearch Launches in Private Beta

December 24th, 2007 by Arnold Zafra | 5 Comments

Michael Arrington  is reporting that WikiaSearch, Jimmy Wales’ much anticipated open-source search engine has actually launched, today. The closed announcement (mailed through the WikiaSearch  mailing list) stated that selected people will be allowed to get into Wikia in the next couple of days before it hits for public consumption in January 2008.
Wikia is the brain […]

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