Search Engine Journal

Yahoo Search is updating with some changes to its algorithm and index, which at first seems like one of their monthly weather reports. However, there may be some significant changes going on behind the curtains at Yahoo.
The Google PageRank update has been the focus of a good amount of blog and forum coverage over the […]

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As competitive as we get, sometimes brand keywords are the most overlooked. Brand keywords are also some of the cheapest clicks. Not only that, but if someone is typing brand keywords, they are already looking for your site/products/etc (they are already aware) which is usually why the conversion rate is much higher than […]

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Google has added another Halloween logo, marking its eighth year of Halloween logos:

Here is a collection of Google’s Halloween logos over the past eight years. Which is your favorite? I think today’s is quite creepy, but 2006’s was the scariest.

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Facebook’s Zuckerberg must be laughing right now as he reads the latest buzz on the web about OpenSocial, a group of “other” social networks headed by no less than Google representing Orkut. Joining Google in OpenSocial are social networks LinkedIn, hi5, Friendster, Plaxo and Ning.
The New York Times is reporting that “it learned of the […]

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AOL takes a giant step towards its expansion goal with the launch of a local language version of its web search portal in India. Coming into the Indian web market are a slew of AOL web services spearheaded by AOL’s video search portal Truveo. Truveo is launching its international editions in eight major countries today […]

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Video search engine Truveo which was founded sometime in 2004 and was acquired by AOL in 2006, is expanding its operations with the launch of localized video search engine portals in eight major markets worldwide. Kicking off this initial localization project are video search portals in 8 major countries, France, Germany, India, Japan, Korea, Spain, […]

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The recent PageRank™ updates by Google stirred up quite some talk within and outside the search engine marketing industry and opened room for many more or less far-fetched speculations about what this could mean. There is in my opinion no need to panic just yet, but it also does not mean that you should do […]

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With all of the announcements of adCenter upgrades, enhancements to their search engine, local maps search changes, buying equity in a major social network and new webmaster services being launched by Microsoft, the company is beginning to look more and more like Google; it what is a major push by Microsoft to establish as […]

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So, did you think Google would weep over its lose to Microsoft on purchasing a share of the social giant Facebook or come up with its own grand plan? But of course! It’s Google!
TechCrunch reports, “Maka-Maka encompasses Google’s grand plan to build a social layer across all of its applications. Some details about Maka-Maka […]

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If you’ve noticed that the lastest Google PageRank update has distilled your site’s PageRank (Toolbar PageRank that is) because Google believes that you are selling links or up to other ways to mislead the Google algorithm or break their Webmaster Guidelines, and you are not, there is a way to redeem yourself with Google.
As an […]

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