Google will begin serving advertisements on selected YouTube videos through an “overlay” method that appears on the bottom of videos during the first 20 seconds of play before disappearing 10 seconds after.
YouTube users will have the option to close the ad overlay before it finishes playing or click on the ads to launch it. If […]
Entries from August 2007
YouTube to Serve Overlay Ads on Selected Videos
August 21st, 2007 by Arnold Zafra | 3 Comments
Google News Adds YouTube Videos
August 21st, 2007 by Loren Baker, Editor | 4 Comments
Google News has integrated video footage to its aggregated news results using the Plus Box technology which has become a staple of the Google Universal Search experience.
The video news footage which is served within Google News results is now provided by YouTube content partners like CBS and the videos are hosted within the YouTube player. […]
Search Engine Roundtable’s Coverage of SES San Jose
August 21st, 2007 by Loren Baker, Editor | 2 Comments
Barry Schwartz and the blogging team at Search Engine Roundtable have set the bar of Search Engine Strategies session coverage and are at it again here in San Jose.
Today Tamar Weinberg covered the Keynote Conversation with Ask.com’s Jim Lanzone and the SER crew will be bringing in more coverage throughout the day.
All blogs take […]
Yahoo Acquires Actionality : Mobile Advertising Company
August 21st, 2007 by Loren Baker, Editor | 1 Comment
Yahoo has taken another step in adding to the strength of its OneSearch & mobile advertising offerings in the acquisition of Actionality. Barry at Search Engine Land points to a Mobile Entertainment story on the Yahoo purchase of Actionality, a mobile download content advertising & monetization company.
Actionality has been a pioneer in the rising field […]
AdGooroo Expands to European & Latin Markets
August 21st, 2007 by Loren Baker, Editor | 3 Comments
Search engine marketing intelligence company AdGooroo has started monitoring sites in five western European and two Latin American countries for clients of its SEM Insight product; including Italy, Spain, the Netherlands, France, Germany, Mexico and Brazil.
AdGooroo monitors keyword-based online campaigns and competitive activity on search engines.
Marketers and their agencies use SEM Insight […]
Rank Better on Yahoo with Dynamic URL Rewriting
August 21st, 2007 by Loren Baker, Editor | 1 Comment
Big news from the Yahoo Site Explorer team as they have announced a new dynamic URL rewriting service for sites which use multiple variables in their URL strings which may damage their ranking potential within Yahoo Search, even if the site is full of good relevant content and has lots of natural incoming links.
Site owners […]
Google Retracts Earlier Announcement, Will Continue to Play Rented Videos
August 21st, 2007 by Arnold Zafra | No Comments
The Official Google Blog issues a formal public apology today to the Google Video customers affected by the closing out of Google’s download to own/download to rent video services. In an effort to rectify its errors, is set to do three things:
As earlier announced, Google Video will be doing credit card refund to those […]
comScore Enhances Search Measurement with qSearch 2.0
August 21st, 2007 by Arnold Zafra | 1 Comment
comScore launches its second generation search measurement tool, qSearch 2.0. Whereas in previous measurement tool, web metrics company includes only searches occurring in the major web search engines, the qSearch interface will expand to include other searches that occur online.
The company is hoping to provide web users a more comprehensive view of web search trends […]
Yahoo Shortcuts : Music Search
August 20th, 2007 by Loren Baker, Editor | 2 Comments
Today during the Universal & Blended Search session at SES San Jose, Tim Mayer of Yahoo discussed how they are blending video & multimedia into the Yahoo Search experience and used a search for Wilco (an American experimental folk rock band) as an example.
Even though they have been out for a while, I had not […]
Microsoft Content Ads Beta Expands to All US Advertisers
August 20th, 2007 by Loren Baker, Editor | No Comments
Microsoft adCenter has expanded the Content Ads Beta contextual advertising program to all US based advertisers who wish to place contextually targeted text ads throughout the Microsoft Network.
From the adCenter Blog:
We are delighted to make Content Ads Beta available to all U.S. customers! On Wednesday, August 29, we will upgrade adCenter to include Microsoft Content […]
