Entries from August 2007

Loren Baker, Editor

Microsoft Beta Testing Live Search Webmaster Portal

August 24th, 2007 by Loren Baker, Editor | 2 Comments

Microsoft is now following in the successful footsteps of Google Webmaster Central & Yahoo Site Explorer with the limited beta testing of a new Live Search Webmaster Portal.
The new portal will feature SEO oriented tools (like possibly the Xenu Link Sleuth style LiveSearch link checker and other SEO tools Microsoft acquired from aQuantive), webmaster […]

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Janet Driscoll Miller

Four Reasons Why You Should Never Use Google AdWords’ Pre-Pay Option

August 24th, 2007 by Janet Driscoll Miller | 9 Comments

As you may know, Google AdWords offers two main types of payment options: Pre-Pay and Post-Pay. There are some pros and cons to each method, it’s important to select the right payment option from account inception as it cannot be switched later. For instance, a pre-pay account cannot later be changed to a post-pay account.
While […]

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Arnold Zafra

NYT Opens My Times to the Public

August 24th, 2007 by Arnold Zafra | 2 Comments

Finally, after more than a year of being in beta stage, NY Times opens the doors of its start page personalization portal, My Times to the public. My Times is a web portal that lets NYT readers organize not only NYT articles but articles from all over the internet.
My Times is like your other social […]

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Arnold Zafra

Facebook Draws Advertising Strategy

August 23rd, 2007 by Arnold Zafra | 1 Comment

Despite establishing itself as a contender into the social networking arena, Facebook up to know is still uncertain on how to put in more revenues into its bank accounts. Facebook has been struggling on the financial side especially since owner, Mark Zuckerberg has consistently turned down buyout proposal from several giant companies. […]

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Arnold Zafra

Nokia Brings Windows Live into Mobile Handsets

August 22nd, 2007 by Arnold Zafra | 1 Comment

Nokia and Microsoft are teaming up to bring the Windows  Live Suite into several Nokia mobile handsets in the S60 series. Under the partnership, Microsoft Live applications such as Spaces, Hotmail, Messenger, Contacts and web browsing will be accessible on various Nokia handsets such as N73, N80, N95, N76, and the N93i.
The application can be […]

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Arun Radhakrishnan

Accoona : AI Powered Search

August 22nd, 2007 by Arun Radhakrishnan | 6 Comments

Accoona, the AI powered search engine has not received much popularity. The engine touts a powerful AI based algorithm that uses techniques that go beyond keyword search to retrieve relevant results. With a Chinese company having majority stake in the engine, it has received certain negative publicity.
The review from WebProNews suggests that there are some […]

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Loren Baker, Editor

Yahoo Index Update & Crawler Changes

August 22nd, 2007 by Loren Baker, Editor | 7 Comments

Yahoo has made some changes to its index and crawler behavior with some updates to their ranking algorithm and crawler frequency.
Priyank Garg posts on the Yahoo Search Blog :
We’re reducing our crawling machines by a significant amount with this update, so you might have observed a significant reduction in crawl load from us along with […]

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Arnold Zafra

Google Earth Goes Beyond the Sky

August 22nd, 2007 by Arnold Zafra | 1 Comment

Google is extending the scope of its highly successful Google Earth satellite mapping technology into space with the launch of Google Sky. Google Sky, which is embedded into newes version of Google Earth. Sky provides Google Earth users a facility to explore the stars and galaxies sans the use of a telescope.
Google Sky delivers a […]

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Eric Lander, Associate Editor

10 Tips to Tune Up Paid Search Efforts

August 21st, 2007 by Eric Lander, Associate Editor | 6 Comments

When it comes time to run your marketing more efficiently, tuning up your paid search efforts is paramount. To help get you started, here are ten tips that I have found to be helpful, in no particular order…
Tip #1 — Update Your Keywords
In every market, current events will shift how people are searching for […]

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Gemme

Last Month in China - Baidu, Google and Alibaba

August 21st, 2007 by Gemme | 6 Comments

It has been some time since my last overview of the latest “What happened in China”. I just blame it on buying an apartment in Shanghai:).
There has happened a lot and I will highlight the most significant. Baidu is yet again offering more services, Google revives Answers, Yahoo resumes real name service and Alibaba starts […]

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