SEO & Physical Fitness Metaphors

I've been speaking to a lot of people lately about the basics of SEO and I find myself using "Physical Fitness" as a metaphor to help people understand some the basic concepts and I thought it would be fun to share. It's usually not a Set-it-&-forget-it proposition: Most people understand that you can't just go to the gym once and then assume you'll be Fit-for-life. You need to take … [Read more...]

I’ve been speaking to a lot of people lately about the basics of SEO and I find myself using “Physical Fitness” as a metaphor to help people understand some the basic concepts and I thought it would be fun to share. It’s usually not a Set-it-&-forget-it proposition: Most people understand that you can’t just go [...]

Read Story » Related Stories »
PG
written by

August 29, 2007 | 14 Comments | Read Story

Getting Real Estate Agents to Adopt Blogging for Enhanced SEO

In my previous post on Search Engine Journal, I discussed how blogging was ideal for real estate marketing, boosting natural SEO and lead generation opportunities. Yet, real estate agents have a hard time starting a blog, even when shown evidence that showing up on Google’s top pages is tantamount to being the next generation full [...]

Read Story » Related Stories »
PG
written by

August 29, 2007 | 11 Comments | Read Story

Protect Yourself From Duplicate Content Issues

One of the standout sessions at SES this year involved duplicate content and the impact it has on rankings, linking and the competitive marketplace. Today’s While many experts have yet to weigh in on the matter, I will provide methods you can use to protect your content and ensure you get the credit you deserve [...]

Read Story » Related Stories »
August 29, 2007 | 15 Comments | Read Story

Myspace Partnering with Google to Boost Profits From P2P Transactions?

In an effort to boost profits, Myspace is considering allowing members post ads on their profiles and conduct transactions with one another. Besides profiting from Google Adsense which was a $900 million deal, Myspace also generates profits from digital music sales which hit $550 million turning into a $10 million dollar profit according to CNN.

Read Story » Related Stories »
PG
written by

August 29, 2007 | 2 Comments | Read Story

Introducing Google’s In-car Local Search

Google is following up its Google Maps Send to Car facility, which enables sending business listing to cars enabled with BMW Assist Service, with another far more useful and innovative facility, the In-car Google Local Search. This facility gives the BMW ConnectedDrive models access to information from Google Maps. The BMW ConnectedDrive is an innovative [...]

Read Story » Related Stories »
PG
written by

August 29, 2007 | 1 Comment | Read Story

Google Webmaster Central Supporting IDNA Domains

Google Webmaster Central has announced that it is now supporting the Internationalizing Domain Names in Applications (IDNA) movement which lets site owners secure domains which are not limited to the basic letters of the English Alphabet, numbers 0-9 or hyphens. The IDNA can support domains in Japanese, Chinese, Arabic and other languages which do not [...]

Read Story » Related Stories »
PG
written by

August 28, 2007 | Comments Off | Read Story

GigaBlast Search Engine : Hand Built Algorithmic Search

GigaBlast, the search engine has an interesting history. Matt Wells wrote the code for GigaBlast from scratch in C++ after quitting InfoSeek. Thus for a long while GigaBlast was managed by Matt alone and also quoted to have been running on “Eight Desktop PC’s” (more on the rants and raves here) while indexing billions of [...]

Read Story » Related Stories »
PG
written by

August 28, 2007 | 3 Comments | Read Story

Google Inks Ad Deal with CNN.com

CNN.com and Google had reached an advertising agreement today where Google’s Adsense program will provide contextually relevant ads alongside CNN content. Under the said agreement Google will have the exclusive rights to the provision of auction-based text advertisements on CNN.com. CNN.com senior vice president and general manager  David Payne has this to say regarding the [...]

Read Story » Related Stories »
PG
written by

August 28, 2007 | 1 Comment | Read Story

SEO Bashing : First Pasternack then Calacanis and Now Scoble

You can just sit there and wait and you can be sure that every now and then somebody will come along who has the urge to bash the whole SEO industry. First Mr. Pasternack who started a series of attacks against the industry last November to continue this year to go into round two and [...]

Read Story » Related Stories »
PG
written by

August 27, 2007 | 6 Comments | Read Story

Acer Aquires Gateway, Google Loses Search Partner to Yahoo?

Acer computers announced today its plans to acquire Gateway for $710 million which would establish the company as the third largest computer vendor in the world. After the deal, the companies will form a multi-branded firm which ships 20 million PC’s a year. One question is, which search company will be the Acer partner of [...]

Read Story » Related Stories »
PG
written by

August 27, 2007 | Comments Off | Read Story