Social media marketing is becoming more of an accepted part of the online marketing mix because of its ability to drive website traffic and inbound links to sites. Techniques like link baiting, Digg-baiting, and submitting sites to bookmarking or social voting services like Del.icio.us, Digg, StumbleUpon and Reddit have been known to achieve both short […]
Entries from August 2007
Social Media’s Direct Influence on Search Engine Ranking
August 31st, 2007 by Loren Baker, Editor | 22 Comments
PliggSites.com : Directory of Pligg Powered Sites
August 31st, 2007 by Loren Baker, Editor | 11 Comments
The effect of Digg style sites on link building, SEO, and driving traffic has helped fuel the social media marketing movement. But did you know there is much more to social media marketing than just listings on Digg, Netscape and StumbleUpon?
Pligg is an open source program which powers a lot of the Digg style sites […]
Yahoo Kickstart : Social Job Network
August 31st, 2007 by Loren Baker, Editor | 3 Comments
Yahoo is launching a LinkedIn style service for college students to connect with employees at companies which are recruiting called Yahoo Kickstart.
Harrison Hoffman at CNET says that Yahoo is currently surveying college students about the social network, asking the participants; Wish you had an ‘in’ to find the job of your dreams? Kickstart is all […]
Google & China.com Expand Partnership
August 31st, 2007 by Loren Baker, Editor | 1 Comment
Google and China.com have expanded their partnership to let more sites under the CDC Corp. owned China.com portal use Google search & AdWords services.
“By expanding our partnership with Google, we can further improve user satisfaction and encourage more robust growth for China.com,” Xiaowei Chen, president of China.com, said in a statement to the press.
More on […]
Google Supplemental Index Ratio Calculator : Check Your Site!
August 31st, 2007 by Loren Baker, Editor | 15 Comments
Francesco Mapelli has launched a new SEO tool called the Supplemental Index Ratio Calculator which allows site owners to check the percentage of pages from their site that are included in the Google Supplemental Index.
Supplemental Index Ratio Calculator uses a normal Google site search (with &filter=0 ) to find how many pages are in the […]
Yahoo Gives Panama Some New Features
August 31st, 2007 by Arnold Zafra | 2 Comments
The Yahoo Search Marketing blog announces today new features of its Search Marketing Campaign tool, Panama. The new features give advertisers easier way of managing their ad campaign and sponsored advertising accounts.
With the new features Yahoo advertisers can now create, edit, copy, delete and view up to 20 ads in an ad group in one […]
SideKiq : Search Engine for the Power Searcher
August 30th, 2007 by Arun Radhakrishnan | No Comments
To put it in one word, SideKiq is quirky. At this meta search engine, you search by category. Enter the query into the search box and click on the list of categories below for links relevant to the category and the topic. And the topics vary from the usual to the esoteric - movies, music, […]
Video Search Engine Blinkx Forms Targeted Broadband Media Partnerships
August 30th, 2007 by Loren Baker, Editor | No Comments
The video search engine blinkx has formed 28 new partnerships with special interest broadband based media companies. Among the new partnerships are Cycling TV and Wedding TV, two broadband television channels with specialized offerings. blinkx has also partnered with Eye Music Network, a broadband MTV-esque channel, and GeoBeats, a producer of professional video travel guides […]
Google Emailing Penalized Webmasters Again
August 30th, 2007 by Loren Baker, Editor | 5 Comments
Google Webmaster Central is going to begin emailing webmasters who have been penalized by Google again, a practice they began in 2005 then ended a few months ago.
In July Google started notifying verified site owners of their penalties via a Message Center in Google Webmaster Central, but this still did not allow for Google to […]
Hulu.com : Fox and NBC’s Answer to YouTube
August 30th, 2007 by Arnold Zafra | 1 Comment
After months of speculation, News Corp. and NBC’s online video partnership has surfaced to the face of the web. Simply named Hulu, the online video is preparing to face off with other online video portals, more particularly with Google’s leading video portal, YouTube.
The main page of Hulu.com is now up and running with a […]









