Search Engine Journal

Inside Adwords Blog announces the wordwide expansion of  Pay-Per-Action Beta which was released initially for US publishers in March. PPA Adwords is a pricing model which gives Adwords publishers the option o pay only traffic driven to their site through paid Google Ads, if that click resulted into a corresponding action from consumers. PPA gives […]

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Buying Yahoo
Kevin Kelleher at GigaOm points out five groups OF potential suitors for purchasing Yahoo, and handicaps each of them. Not too surprisingly, Microsoft has the best odds at 4-1, but with a “strategic sense” rating of only B-. Maybe more surprising is that he set 5-1 odds for Comcast or AT&T with a rating […]

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Google is set to build a $600 million data center in western Iowa according to an announcement from the state’s Governor, Chet Culver.
The 55 acre site is expected to employ 200 people with an average salary of $50,000, lending an economic jolt to the region.
The Sioux City Journal reports :
The center, which will […]

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Today’s in-house spotlight is on Laura Forbes with The Christian Science Monitor. She has an interesting challenge before her – to single handedly encourage a 100 year old publication to change the way they write. SEO only makes up 50% of Laura’s job, which intensifies the challenge when you’re facing a company that […]

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The Korea Times is reporting that LG Electronics has unveiled their new cell phone which offers a full range of services provided by Google, or as us bloggers like to call it, the Google Phone.
The Google Phone (LG-KU580) is expected to hit the European markets this week and cost about $350.
The LG-KU580 will be the […]

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Starting today, Yahoo Search Marketing is limiting the amount of copy characters in their ad descriptions from 190 characters to 70 characters.
If ad descriptions still use more than the 70 characters, the ads will be shortened by Yahoo! via cutting off the ad at the 70 character mark.
Example : Buy previously owned in the Tampa […]

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Along with other Google products such as Google Maps, the Apple iPhone will be showcasing a special player for YouTube videos which will be viewable on the go via iPhone.
Google’s YouTube already offers a mobile player version for other phones, but the usability and crispness of the iPhone will bring new enhanced video quality to […]

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I can’t stress enough how important video is becoming to online marketing campaigns. I’ve been blogging a bit on video, especially after the Future of Online Advertising conference, which showed the tools and resources which will come out to make online video a more powerful advertising tool than it is now.
A report by […]

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Google announced today via a press release that they expand the Google Pay-Per-Action beta program to include beta testers around the world. As of today are willing advertisers and publishers outside the United States able to participate and apply for a beta account. Quote:
“Starting today, advertisers in the beta will see an alert in their […]

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Opera Board Machinations
Opera, who just released their Opera Mini Beta 4, had a bit of a shakeup. The founder, Jon S von Tetzchner, fired the board of directors before they could fire him. While the stock’s share price rose last week, it’s dropped over 60 percent since its high in Mar 2006.
In reference to this […]

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