If you do not recognize the obvious grammatical error in the title, you MUST read this article; I wrote it specifically for you!
If you only have five seconds to spare, just remember the three C’s of optimized copy: be concise, correct and credible.
In 2003, Kathy Kiely published an article in USA Today discussing the […]
Entries from April 2007
How to Write Good for Search Engine Marketing
April 25th, 2007 by Rhea Drysdale | 10 Comments
“Google Inside” Your PCs?
April 25th, 2007 by Arnold Zafra | No Comments
Ellinor Mills of CNET News reports that Google, and Intel, the world’s largest supplier of microprocessors has reached a
co-marketing initiative that will allow makers and sellers of Intel-based laptops and other computers to easily buy keyword-based search advertising and online display ads for branding through Google’s AdWords system.
Under the said agreement Google will provide a […]
Google Serving Ads on Over 400 China Telecom Sites
April 25th, 2007 by Loren Baker, Editor | No Comments
Google will now be serving AdWords and AdSense advertising on over 400 web sites owned by China Telecom Corp.
China Telecom is China’s largest provider of telephone and Internet services. China Telecom aims to boost its online advertising business and provide higher value-added services through the tie-up with Google.
Although Google is having problems breaking into the […]
Google : World’s Most Visited Site
April 25th, 2007 by Loren Baker, Editor | 3 Comments
According to the San Francisco Chronicle and comScore, Google has taken the lead against Microsoft as the world’s most visited Internet property.
Beating out Microsoft by just over one million users, Gogogle recorded 528 million unique visitors in March while Microsoft enjoyed 527 million uniques during the same month.
Reasons for Google’s leap frogging of Microsoft include:
Their […]
Ask.com Launching Contextual Advertising Network
April 25th, 2007 by Loren Baker, Editor | 1 Comment
Ask.com and IAC are launching a Google AdSense and Yahoo Publisher Network rival contextual advertising product which will become another revenue generation option for publishers.
One major difference between Ask.com’s contextual ads and those of Google and Yahoo is that Ask.com will be letting publishers customize the font, layout and graphics which are served within […]
Google AdWords Testing New Google Checkout Button (Above the Fold)
April 25th, 2007 by Loren Baker, Editor | 2 Comments
Over at Marketing Pilgrim, Jeremy Luebke found that Google AdWords is testing a larger and more branded Google Checkout button in AdWords results which appear above the fold.
Google has been running their shopping cart icons for months in AdWords results for businesses which feature Google Checkout as a payment option.
However, users may not be […]
Newsvine Relaunches With More Personalized User Experience
April 25th, 2007 by Loren Baker, Editor | No Comments
Newsvine is relaunching today to make their user news reading & sharing experience more customized with their “Evergreen” rollout.
Like other personalized homepages such as Google, MyYahoo and PageFlakes, Newsvine will now let users move homepage modules, delete, or replace them with their favorite RSS feeds.
Michael Arrington of TechCrunch adds that other new features include:
Addition […]
Exposing the Invisible Web to Search Engines
April 24th, 2007 by Raj Dash | 14 Comments
The Invisible Web (aka Deep Web) is that humoungous slice of the Internet’s web pages that traditional search engines either have not indexed or cannot index. Often, if they cannot index a page, it’s because the page is database-driven and requires a human trigger before it is rendered in your web browser. For example, you […]
Growth of New Mapping Mashups
April 24th, 2007 by Greg Sterling | 2 Comments
The pace of development of new mapping mashups (mostly using Google Maps) is almost impossible to follow. But it’s one of the most interesting stories going on just below the general technology news radar screen. A great place to keep track of all this is the blog Google Maps Mania, which faithfully chronicles all these […]
Yahoo Hosting Online Presidential Debates
April 24th, 2007 by Loren Baker, Editor | 1 Comment
Yahoo, Slate and the political blog Huffington Post have teamed to host a series of online presidential debates which will be divided between Democratic and Republican party candidates.
The online debates will be hosted by Charlie Rose of PBS and will offer viewers the chance to ask real time filtered questions and also vote on the […]












