Fast Search Develops New Advertising Platform : FASTMedia

Fast Search and Transfer has launched FASTMedia, a software offering which allows media companies and publishers another option of delivering in-house managed search and advertising campaigns without dependency on Google AdSense or Yahoo's YPN. Reuters reports : U.S. newspaper companies are looking to offset weakness in traditional classified advertising businesses by signing deals with Internet … [Read more...]

Fast Search and Transfer has launched FASTMedia, a software offering which allows media companies and publishers another option of delivering in-house managed search and advertising campaigns without dependency on Google AdSense or Yahoo’s YPN. Reuters reports : U.S. newspaper companies are looking to offset weakness in traditional classified advertising businesses by signing deals with Internet [...]

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April 30, 2007 | 1 Comment | Read Story

Ogilvy & SEMDirector Partner for Search Marketing

Ogilvy’s Neo@Ogilvy, the marketing & advertising giant’s interactive agency arm, has partnered with SEMDirector to form a new search marketing service for Ogilvy clients. Ogilvy hopes to offer a superb search marketing offering for their A list portfolio which is centered around ROI and performance tracking. From SEMDirector & Neo@Ogilvy: The Neo@Ogilvy / SEMDirector alliance: [...]

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April 30, 2007 | Comments Off | Read Story

Google Partners with 4 States for Public Information Search

Google has partnered with Arizona, California, Utah and Virginia to help the public information and data available from each state government to become more findable on the Internet. These partnerships developed as both Google and officials with the four state governments recognized that the public is increasingly turning to search engines like Google to access [...]

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Wikipedia Giving Link Juice to Wikia Search, No Following Other Sites

Wikipedia has become notorious for using the No Follow attribute to link to all outgoing links from Wikipedia entries. TechCrunch, however, has learned that Wikipedia is lifting the No Follow tag for links to their ‘for profit’ Wikia Search project. The links to Wikia that don’t have the nofollow tag are created using a special [...]

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April 30, 2007 | 1 Comment | Read Story

Yahoo to Acquire Right Media Ad Company

Yahoo is reportedly eyeing Right Media, a privately owned advertising company. The company previously bought a 20% stake in the company last October and will shell out some $680 million dollars more to have full control of  the said company. In a New York Times report, Yahoo’s Chief Executive, Terry S. Semel said: The acquisition, [...]

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April 30, 2007 | 2 Comments | Read Story

How Google, Yahoo & Ask.com Treat the No Follow Link Attribute

There seems to be a common misconception in the webmaster and search engine marketing field that inbound links which use the ‘no follow’ attribute have no value to the site which they point towards. Earlier in the week, Raj Dash commented in a post on Exposing the Invisible Web to Search Engines that in addition [...]

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April 29, 2007 | 282 Comments | Read Story

In-house Spotlight: Manager Of Search Engine Initatives, Thomasnet.com

ThomasNet’s search strategy was well underway when Jill Sampey took over search engine marketing. Having been with the company for several years, she was at an advantage in understanding how to run with things successful and make changes in the direction. ThomasNet is an industrial business directory with millions of pages, one of the key [...]

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April 28, 2007 | 6 Comments | Read Story

Google Local Business Center Address Verification II

Last December Google introduced the Local Business Center and allowed businesses to provide their address, phone numbers, website, offered services, business hours, accepted payment methods, special coupons and more. After you provided all the information, is it necessary to get your information active and used by Google. The activiation is done by either Google sending [...]

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April 27, 2007 | 8 Comments | Read Story

Last week in China – Google Searches In and Outside China and Other News.

One of the peculiarities with Google search in China is the question of domains. Which Google domain censors search results, which does not and does it depend on the location the searcher originates. I have made a quick comparison. Additionally as always an overview of what has been happening in the world of search and [...]

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April 27, 2007 | Comments Off | Read Story

Yahoo! and AOL Homepages Look More & More Alike

Take a look at the Yahoo! Homepage and the new AOL Beta Homepage. The look like basic clones of one another; placement of the search box, tabbed news and content browsing, advertisement section and easy access for mail and other personalized tools. So, if this a result of user experience optimization, or lack of imagination?

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April 27, 2007 | 8 Comments | Read Story