Entries from April 2007

Loren Baker, Editor

Fast Search Develops New Advertising Platform : FASTMedia

April 30th, 2007 by Loren Baker, Editor | 1 Comment

Fast Search and Transfer has launched FASTMedia, a software offering which allows media companies and publishers another option of delivering in-house managed search and advertising campaigns without dependency on Google AdSense or Yahoo’s YPN.
Reuters reports :
U.S. newspaper companies are looking to offset weakness in traditional classified advertising businesses by signing deals with Internet search companies […]

[Read more →]

Loren Baker, Editor

Ogilvy & SEMDirector Partner for Search Marketing

April 30th, 2007 by Loren Baker, Editor | No Comments

Ogilvy’s Neo@Ogilvy, the marketing & advertising giant’s interactive agency arm, has partnered with SEMDirector to form a new search marketing service for Ogilvy clients.
Ogilvy hopes to offer a superb search marketing offering for their A list portfolio which is centered around ROI and performance tracking.
From SEMDirector & Neo@Ogilvy:
The Neo@Ogilvy / SEMDirector alliance:

Provides a scalable technology […]

[Read more →]

Loren Baker, Editor

Google Partners with 4 States for Public Information Search

April 30th, 2007 by Loren Baker, Editor | No Comments

Google has partnered with Arizona, California, Utah and Virginia to help the public information and data available from each state government to become more findable on the Internet.
These partnerships developed as both Google and officials with the four state governments recognized that the public is increasingly turning to search engines like Google to access government […]

[Read more →]

Loren Baker, Editor

Wikipedia Giving Link Juice to Wikia Search, No Following Other Sites

April 30th, 2007 by Loren Baker, Editor | 1 Comment

Wikipedia has become notorious for using the No Follow attribute to link to all outgoing links from Wikipedia entries.
TechCrunch, however, has learned that Wikipedia is lifting the No Follow tag for links to their ‘for profit’ Wikia Search project.
The links to Wikia that don’t have the nofollow tag are created using a special Wikipedia […]

[Read more →]

Arnold Zafra

Yahoo to Acquire Right Media Ad Company

April 30th, 2007 by Arnold Zafra | 2 Comments

Yahoo is reportedly eyeing Right Media, a privately owned advertising company. The company previously bought a 20% stake in the company last October and will shell out some $680 million dollars more to have full control of  the said company.
In a New York Times report, Yahoo’s Chief Executive, Terry S. Semel said:
The acquisition, to us, […]

[Read more →]

Loren Baker, Editor

How Google, Yahoo & Ask.com Treat the No Follow Link Attribute

April 29th, 2007 by Loren Baker, Editor | 74 Comments

There seems to be a common misconception in the webmaster and search engine marketing field that inbound links which use the ‘no follow’ attribute have no value to the site which they point towards.
Earlier in the week, Raj Dash commented in a post on Exposing the Invisible Web to Search Engines that in addition to […]

[Read more →]

Jessica Bowman

In-house Spotlight: Manager Of Search Engine Initatives, Thomasnet.com

April 28th, 2007 by Jessica Bowman | 4 Comments

ThomasNet’s search strategy was well underway when Jill Sampey took over search engine marketing. Having been with the company for several years, she was at an advantage in understanding how to run with things successful and make changes in the direction. ThomasNet is an industrial business directory with millions of pages, one of the key […]

[Read more →]

Carsten Cumbrowski

Google Local Business Center Address Verification II

April 27th, 2007 by CarstenCumbrowski | 6 Comments

Last December Google introduced the Local Business Center and allowed businesses to provide their address, phone numbers, website, offered services, business hours, accepted payment methods, special coupons and more.
After you provided all the information, is it necessary to get your information active and used by Google. The activiation is done by either Google sending a […]

[Read more →]

Gemme

Last week in China - Google Searches In and Outside China and Other News.

April 27th, 2007 by Gemme | No Comments

One of the peculiarities with Google search in China is the question of domains. Which Google domain censors search results, which does not and does it depend on the location the searcher originates. I have made a quick comparison. Additionally as always an overview of what has been happening in the world of search and […]

[Read more →]

Loren Baker, Editor

Yahoo! and AOL Homepages Look More & More Alike

April 27th, 2007 by Loren Baker, Editor | 7 Comments

Take a look at the Yahoo! Homepage and the new AOL Beta Homepage. The look like basic clones of one another; placement of the search box, tabbed news and content browsing, advertisement section and easy access for mail and other personalized tools.

So, if this a result of user experience optimization, or lack of imagination?

[Read more →]