Entries from November 2006

Loren Baker, Editor

Yahoo Answers Thrives as Google Answers Dies

November 30th, 2006 by Loren Baker, Editor | No Comments

Google has canned its Google Answers program, which was the first major search operated question & answer service. Simply enough, Googlers would rather use the Google search engine to find answers to their questions, or turn to social question & answer services which are thriving due to their active member base.
Enter Yahoo Answers. In about […]

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Loren Baker, Editor

SoloSEO : Self Service Search Engine Optimization

November 30th, 2006 by Loren Baker, Editor | 3 Comments

Search engine optimization for small market sites and businesses just got a bit easier with the launch of SoloSEO; a web based self service project management tool for SEO campaigns.
Is SoloSEO the replacement for an expert SEO staff member or agency? No. But for those businesses which want to try and tackle basic SEO […]

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Greg Sterling

YouTube.com & Verizon : Mobile Video

November 30th, 2006 by Greg Sterling | No Comments

Here’s the WSJ (sub req’d) on the deal:

The agreement with Verizon is YouTube’s first major deal with a wireless carrier as it tries to extend the reach of its Internet video content beyond personal computers. YouTube, which was acquired by the Mountain View, Calif., Internet company for $1.65 billion, has attracted a huge audience for […]

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Loren Baker, Editor

Yahoo Search Marketing Grandfathered Bids Not Carrying Over

November 30th, 2006 by Loren Baker, Editor | 5 Comments

For those long term search marketers who have been taking advantage of Yahoo’s generosity of allowing grandfathered bids below $.10 from campaigns which were carried over from Goto.com and Overture, those days are over.
According to an email sent to a Webmasterworld member, Yahoo will not be honoring the old Goto.com grandfathered $.01 and $.05 […]

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Loren Baker, Editor

Digg.com Explained for Search Marketers

November 30th, 2006 by Loren Baker, Editor | No Comments

Todd Malicoat has put together a simple yet effective guide to Digg for search marketers which is packed with stats on Digg usage, the traffic which Digg can bring to a site, the aftershock of linking and continued traffic and references to some of the best articles out there about Digg, which are penned by […]

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Greg Sterling

AskCity : New Local Offering from IAC

November 29th, 2006 by Greg Sterling | 1 Comment

Barry Diller and IAC are going to launch something called “AskCity” next week, which will be a consolidated local offering under the Ask brand:
The new Web-based city guides, due out on December 4, will be followed later in December by a redesign of IAC’s Ask.com search service, a small but fast-growing rival to Google Inc. […]

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Loren Baker, Editor

Google’s Secret Display Advertising Network

November 29th, 2006 by Loren Baker, Editor | 1 Comment

Google has created a ’secret’ Google Display Advertising Network to attract Fortune 1000 companies into the Google advertising realm. Google’s Display Advertising Network is exclusive and invitation only, and based upon high CPM (cost per thousand impressions) rates and not cost per click, like Google AdWords or the current AdSense network.
John Chow describes the Google […]

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Loren Baker, Editor

Yahoo Search Marketing Bid Management Changes

November 29th, 2006 by Loren Baker, Editor | 1 Comment

Yahoo Search Marketing just sent out the following email which alerts its advertisers to the changes in bid management from the current ‘auction PPC’ format to the new Yahoo Search Marketing ‘Estimated Average Position’ and Bid Range for Top Positions.’

Dear Advertiser,
As you will soon notice when you log into your Sponsored Search account, we […]

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Gemme

SEO Customers That Know Choose Specialists

November 29th, 2006 by Gemme | No Comments

SEO Customers That Know Choose Specialists
Ammon Johns talks on SEOmoz about the new model SEO customer. A client that is very knowledgeable about SEO, has employees working on its basic SEO and chooses to work together with SEO specialists for the final touch.
He asks himself:

So why does this new type of SEO savvy client want […]

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Gemme

New Way of of Circumventing the Internet Censor

November 28th, 2006 by Gemme | 3 Comments

New Way of of Circumventing the Internet Censor
December 1, an early Christmas gift will be released for those living in countries where governments have a nag to control what users can and can not see on the Internet.
At the university of Toronto a team of political scientists, software engineers and computer-hacking activists have created […]

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