Entries from October 2006

Loren Baker, Editor

Yahoo AOL Rumors

October 30th, 2006 by Loren Baker, Editor | No Comments

More than likely speculation, yesterday FORTUNE published a piece on rumors that Yahoo is in the hunt to purchase AOL from under Google’s feet.
* FORTUNE has learned from multiple sources that Yahoo (Charts) recently approached Time Warner (Charts) (parent of FORTUNE’s publisher) about buying America Online - essentially trying to jump-start talks that broke down […]

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Greg Sterling

YouTube.com & Video Spam

October 27th, 2006 by Greg Sterling | 31 Comments

This MediaPost piece discusses a Wendy’s “campaign” on YouTube — commercials that “masqueraded” as videos on the site. There was considerable exposure apparently, with some users responding positively and others critical of the spots.
Even though these spots may have been clever, edgy or entertaining, they’re effectively video spam because they were put there by an […]

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Loren Baker, Editor

5 Reasons Not To Use Flash

October 27th, 2006 by Loren Baker, Editor | 14 Comments

Despite the documented problems over the years, businesses and web development firms are continuing to use a flash base in site design, without regard of the challenges an all flash site poses for search engine rankings and SEO (not to mention usability).
Sure, some hybrids of flash and text work well, with the mutual understanding […]

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Loren Baker, Editor

Flickr Interestingness Rankings & Yahoo Search

October 27th, 2006 by Loren Baker, Editor | No Comments

I’m a sporadic Flickr user, posting an image or screen capture from time to time, and have not really gotten as into the Flickr experience as I should be. Some of my friends, on the other hand, are Flickr Wizards; with Flickr generated business cards and seeming endless Flickr streams.
Bill Slawski, who has a secret […]

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Loren Baker, Editor

China.com Running Google Video Ads

October 27th, 2006 by Loren Baker, Editor | No Comments

CDC Corporation has launched the integration of Google Click-to-Play Video advertising on China.com; On the English Channel of China.com, Google’s click-to-play video ads will be accessible to both large and small advertisers and will provide brand advertisers with a richer and more engaging format to communicate their messages.
“Google’s click-to-play video ads are user-initiated, so […]

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Loren Baker, Editor

Server Outages Lead to Drop in Search Engine Rankings

October 27th, 2006 by Loren Baker, Editor | 1 Comment

A recent post on DigitalPoint proves the importance of forking over the cash for a dependable web hosting company as one member notes that after a 48 hour server outage, their sites dropped from their #1 or top ten positions:
About 2-3 of weeks or so ago our server was down for about two days… We […]

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Loren Baker, Editor

Leaked Google Documents Outline Internal Company Goals

October 27th, 2006 by Loren Baker, Editor | No Comments

Internal company papers from Google somehow found their way outside of the Googleplex and into the hands of Google Blogoscoped’s Philipp Lenssen.
Philipp has not published the papers but has outlined some of the Google Internal Company Goals which Google is working on including a new beefed up Google News (Google has been transferring blogs […]

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Loren Baker, Editor

Firefox 2.0 Not Part of Google AdSense Firefox Referral Program

October 26th, 2006 by Loren Baker, Editor | 1 Comment

According to Barry Schwartz and a mail from a member at DigitalPoint, the new version of Firefox 2.0; which was just released by Mozilla, is not included in the Google AdSense Firefox Referral program.
Google AdSense has an affiliate style program which pays $1 per download of Firefox & Google Toolbar referral from a publisher’s site.
Google’s […]

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Loren Baker, Editor

Yahoo Search Marketing Blog

October 25th, 2006 by Loren Baker, Editor | 10 Comments

Yahoo has added another company blog to their growing internal blogroll, the Yahoo Search Marketing Blog. For those of you who may be wondering why the Yahoo Search Marketing team has just gotten around to launching a blog, chances are the launch was planned to accompany the new Yahoo Search Marketing ‘Panama’ platform which is […]

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Loren Baker, Editor

Search Marketing & Social Media

October 25th, 2006 by Loren Baker, Editor | 1 Comment

Yahoo has been on the social media track for over a year now, with Flick & del.icio.us acquisitions leading the way to the socialization of Yahoo Local, Yahoo Search, Yahoo Photos, Travel and Yahoo Answers; and the recent Google acquisition of YouTube paired with the maturing of Google Co-op has raised some eyebrows in the […]

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