Google Gets Web 2.0 Religion From where I sit, the most interesting part of Google CEO Eric Schmidt’s opening remarks (beyond the fact that he was trying to shape the coverage) was his emphasis on the fact that Google would be integrating user-generated content much more directly into its apps and specifically into search going [...]

Google Gets Social with Google Co-op Google announced their new social search oriented Google Co-op project at their Annual Press Day yesterday afternoon. Google Co-op marks Google’s entrance into the social or shared search market, where holders of Google Accounts can contribute their knowledge and expertise to improve Google’s search results and vertical search properties [...]

Google Trends – Much More Than Keyword Research Google extends their lead in the keyword research market by adding a new tool called Google Trends. It operates similar to the Google keyword research tool, but offers trends that goes back for years, and even overlaps news related to keyword search spikes, like Google Finance does. [...]

Google Health a Healthy Idea? LeeAnn Prescott of Hitwise asks how good of an idea is it of Google to launch a Health Channel when their current vertical searches and Finance channel are lagging behind the competition. Prescott publishes a chart with the ranking of each Google vertical in their related markets and notes that [...]

Site Wide Links Help or Hurt Linking Campaign? Barry’s Search Engine Roundtable Forums has a nice thread going on about whether or not site-wide links (as opposed to targeted page links or individual blog post links) help or hurt a site, whether those links are paid or organically earned. Benjamin Pfeiffer of RankSmart lends his [...]

Link Building Wiki, Search Wiki & Wikipedia SEO Text Link Brokers has a new resource / link bait magnet up and running called the Link Building Wiki, chocked full of plenty of info and links to forums and blog entries on link building practices. Jarod at TLB says they will be adding to the resource [...]