Entries from March 2006

Loren Baker, Editor

Looksmart Advertising Subscription for Search Engine Journal

March 27th, 2006 by Loren Baker, Editor | No Comments

Looksmart Advertising Campaign includes:
* Two 125×125 boxes above the fold on SEJ Marketplace
* Two promotional blog posts of a Looksmart offering per month (I encourage coupons and other calls to action for LookListings)
* Bonus : Limited rotation of Looksmart Looklistings 468×80 banner below SEJ posts
Advertisements to run starting 4/1/2006.
Price : $600 per month (pay […]

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Loren Baker, Editor

Directory Listings Still Relevant to SEO & Marketing

March 27th, 2006 by Loren Baker, Editor | 4 Comments

Directory Listings Still Relevant to SEO & Marketing
As the link building and SEO schools of thought seem to be moving a bit too rapidly away from traditional onsite content and anchored text, Pankaj Gupta poses a question which may lead to a bit of a slowdown in the community to still gives props to old […]

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Loren Baker, Editor

Yahoo Toolbar Adds del.icio.us Tool

March 27th, 2006 by Loren Baker, Editor | 2 Comments

Yahoo Toolbar Adds del.icio.us Tool
In what can be seen as a big step in the evolution of bookmarks & tagging beyond the tech crowd and into the living rooms of mainstream America (hence, Social Media), Yahoo has announced that they have added some new tools to the Yahoo Toolbar including a del.icio.us button.
From the Yahoo […]

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Loren Baker, Editor

What’s Wrong With Google Print?

March 27th, 2006 by Loren Baker, Editor | No Comments

What’s Wrong With Google Print?
BusinessWeek has a nice inside look at Google’s effort to expand the AdWords style automated advertising planning and buying process beyond its search engine and into publications; Google Print. Seems that Google Print is struggling selling tis print space to advertisers right now - in what may be a reflection of […]

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Loren Baker, Editor

PayPal Mobile Launching with Cell Phone Text Payments

March 25th, 2006 by Loren Baker, Editor | 3 Comments

PayPal Mobile Launching with Cell Phone Text Payments
It did not take long, but the buzz about text message cell phone to cell phone payment systems that started with the launch of TextPayMe.com has lit the fire under PayPal’s butts to get their own version together and running.
Now PayPal, which is part of the eBay […]

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Loren Baker, Editor

SEO Link Building with Clusty

March 25th, 2006 by Loren Baker, Editor | 2 Comments

SEO Link Building with Clusty
For those looking for sites to target for link building efforts, Rob Sullivan at Text Link Brokers has been looking at ways to identify such authority hubs outside of the normal Google search result identification methods. Last week Rob looked into identifying authority link sites via Ask.com’s ExpertRank algorithm and today […]

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Greg Sterling

Google Adding Graphical Ads to Maps

March 24th, 2006 by Greg Sterling | No Comments

Google Adding Graphical Ads to Maps
A few weeks ago at SES, Google told me they were going to be allowing advertisers to add logos and graphical images to the mapping balloons that appear on Google Local. I looked for them but couldn’t find them. Today, apparently, they started appearing. This blog has a screenshot. I […]

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Loren Baker, Editor

Google Joining S&P 500

March 24th, 2006 by Loren Baker, Editor | 1 Comment

Google Joining S&P 500
This has been a big week for the Financial arm of Google ( GOOG ) as their Google Finance channel launched and today the news was made public that Google has been chosen to join the Standard & Poor’s 500 Index. Google stock surged on the news, up 9% to $372.56 a […]

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Loren Baker, Editor

Yahoo Japan Makes News Search Acquisition

March 24th, 2006 by Loren Baker, Editor | No Comments

Yahoo Japan Makes News Search Acquisition
Yahoo Japan is buying the news search and clipping service NewsWatch, Inc. from Toshiba reports Forbes. Yahoo Japan will be purchasing 69 percent of the 89 percent stake Toshiba holds in NewsWatch.
Other NewsWatch investors include Dentsu Inc (the massive Japanese advertising company), Toppan Printing Co Ltd and Mitsui and Co […]

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Loren Baker, Editor

Yahoo and CBS Bringing 60 Minutes Online

March 24th, 2006 by Loren Baker, Editor | No Comments

Yahoo and CBS Bringing 60 Minutes Online
Yahoo and CBS have agreed to bring interactive content and video segments to millions of Yahoo users, especially younger ones. The partnership will include a Yahoo 60 Minutes microsite with interactive maps, photo galleries and reporter blogs… no word on if Andy Rooney will join the Yahoo 60 Minutes […]

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