Search Engine Journal

Google China Kowtows to Censorship Laws
Google has done the inevitable in their bid to expand the reach of their search engine, services and advertising business in China. Google China is complying to Chinese pressure to censor controversial and ant-Chinese themes from the Google China search results.
Google.cn launched yesterday and the results of searches on the […]

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Link Baiting Case Study from Search Engine Journal
Link baiting (or linkbaiting) is the emerging art of building a useful tool, writing an interesting article, or running a newsworthy ‘event’ on a web site which naturally attracts links. Examples of some link baiting may be running a contest which includes multiple sites (such as blog contests […]

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Google, Sun & Harvard vs. Spyware & AdWare
Google is collaborating with Sun Microsystems to launch a new initiative against spyware and malicious applications, which have become so widespread on the internet. These two tech giants would be funding a new anti-spyware coalition, which is expected to be launched today.
This coalition would have its online […]

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Google: Improved Local Imagery
Seeking to match some of the very impressive high-resolution “bird’s-eye” photography now available through Windows Live Local, Google has improved the resolution on some of its aerial coverage. Here’s the latest from the Official Google Blog:
We’re always trying to improve the imagery in Google Earth and Google Local, but our latest update […]

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Fundamental Principles of SEO
Michael Martinez at SEOmoz has found the lost tablet that we had all thought Mozes had dropped on Mt. Sinai (thinking Mel Brooks); The Four Fundamental Principles of SEO.
1. Visibility : Visibility is an intangible aspect of search engine optimization, but it is every bit as important as the other three fundamental […]

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Opera Mini Brings Browser to Mobile Phones
The makers of popular web browser application Opera have now officially launched the scaled down version of their mobile browser Opera Mini. This version was already available since sometime and now has been officially announced by the company to enter the first final version. Interestingly, as per statistics, this […]

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Link Baiting Contest : Win $1,000
Speaking of link baiting, Andy Hagans of Performancing and Text Link Ads fame has announced a new SEO oriented contest on his BizNicheMedia business blog network.
Andy says that he’s too lazy and uncreative to think of good link bait ideas, so he’s decided to open up his wallet and […]

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Yahoo! Helping Splogs and Google Earn Money?
Marcia posted a thread at Search Engine Watch forums named Plagiarism, Splogs and Search Engine Spam where she quoted a blog entry at Plagiarism Today named Why Sploggers Splog The snippet Marcia selected was ironic, to say the least.
One of the interesting things that came out of my discussion […]

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Yahoo! Search Not ‘Giving Up’
Here’s the Yahoo! Search response to the “controversy” created yesterday by the Bloomberg article in which Yahoo! CFO Susan Decker seemed to be saying Yahoo! was perfectly happy being No. 2 (to Google) in search:
[W]e thought it made sense to briefly recap how focused we are in search and our passion […]

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Patrick Gavin on Domain Names, Blogs & Linking
As the rest of the search world is concentrating on Google China Censorship, Yahoo Search Schizophrenia, and Government Subpeonas, I thought that I would declare January 25th Global Linking Day at Search Engine Journal. Linking Day started off with a Case Study on Link Baiting and is now […]

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