Google Takes Backhanded Bow Out of Size War with Yahoo Earlier this week, the document-counters at Google did two silly things. First, they announced they were ending their participation in what has become known as the “size war”. They removed the document-counter on their front page and acknowledged the size of a search engine’s index [...]

MSN Search Indexing Google 302 Redirects Search engine marketers have been steaming up a discussion about how some searches on MSN Search, such as “batman room decor“, are serving Google redirects to different websites via Google Groups links or Froogle. Dave Naylor (DaveN) notes that MSN Search is in a love affair with 302 redirects [...]

Google Optimizing Ad Sales, Creatives and Landing Pages Google is taking steps with its AdWords and AdSense programs to assist advertisers in launching site targeted campaigns, help publishers sell those advertising spaces, and even optimize the advertising creatives and landing pages for the advertiser. This direction will be intended to smooth out the online ad [...]

Ask Jeeves and MSN Search Engine Technology Comparison With so much talk about relevance these days, I thought I’d introduce you to some of the technology behind the search engine, and what the potential differences between them could be. There are some interesting takes on search technology from pre-ranking results on the fly to neural [...]

Search Engine Advertising Choices Search advertisers are offered two basic marketing models, paid-ads and free organic ads. While there are advantages and disadvantages to both models, one clearly stands out as a better advertising option than the other. Why is it then that advertisers from small business to mega-corporation tend to show higher interest in [...]